消费经济学 英文版2025|PDF|Epub|mobi|kindle电子书版本百度云盘下载

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Chapter 1 Introduction1

Section 1 The Meaning and Classification of Human Consumption2

Section 2 The Theoretical Framework and the Object of Study in Economics of Consumption13

Section 3 Application of Consumer Economics in China18

Section 4 China Starts to Enter the Consumer Economy Era20

Section 5 Research Methods of Consumer Economics23

Chapter 2 Consumer Economic History and the Evolution of Consumption Theory25

Section 1 Human Consumption Law25

Section 2 Consumption and Population and Land28

Section 3 Chinese and Western Consumption Theory29

Section 4 Consumption Theory in Economic Sociology38

Section 5 Marx Consumption Theory42

Section 6 Deng Xiaoping's Consumption Idea44

Chapter 3 Consumption Chain47

Section 1 Consumption and Consumption Chain48

Section 2 Micro Consumption Chain50

Section 3 Macro Consumption Chain52

Section 4 Consumption Chain and Marketing Method58

Section 5 Sustainable Consumption61

Chapter 4 Productivity in Consumer Society67

Section 1 Constitution of Productivity in Consumer Society67

Section 2 Productivity in Consumer Society and Productive Relations69

Section 3 Classification of Productivity in Consumer Society70

Section 4 Element Analysis of the Narrow Sense of Productivity in Consumer Society73

Section 5 Element Analysis of the Broad Sense of Productivity in Consumer Society78

Chapter 5 Consumption Need and Consumption Demand83

Section 1 Meaning and Characteristic of Consumption Need84

Section 2 Development Trend of Consumption Need88

Section 3 Meaning and Category of Consumption Demand92

Section 4 Relation between and Function of Consumption Demand and Economic Growth96

Section 5 Influence Factor and Change Trend of Consumption Demand98

Chapter 6 Consumption Structure107

Section 1 Meaning and Influence Factors of Consumption Structure108

Section 2 Change and Tendency of Consumption Structure in China113

Section 3 Consumption Structure Rationalization119

Section 4 Consumption Structure and Industrial Structure126

Chapter 7 Consumption Pattern133

Section 1 Meaning and Influence Factors of Consumption Patterns133

Section 2 Change and Development Tendency of Consumption Patterns139

Section 3 Individual Living Consumption and Group Living Consumption143

Section 4 Non-market Living Consumption and Market Living Consumption147

Section 5 Establishing Civilized,Healthy and Scientific Consumption Pattern150

Chapter 8 Consumer Market155

Section 1 Meaning and Feature of Consumer Market155

Section 2 Position and Type of Consumer Market158

Section 3 Consumes'Purchasing Behavior Rule164

Section 4 Development Tendency of Chinese Consumer Market170

Section 5 Development Prospect of Chinese Consumer Market178

Chapter 9 Consumption Environment183

Section 1 Basic Contents of Consumption Environment184

Section 2 Significance of Optimizing Consumption Environment188

Section 3 Consumption Environment and Sustainable Development193

Section 4 Optimization of Consumption Environment200

Chapter 10 Consumption Philosophy209

Section 1 Concepts of Consumption Philosophy and Human's Personal Consumption Law209

Section 2 Consumption Subject and Consumption Object210

Section 3 Consumption Practice and Consumption Consciousness214

Section 4 Dynamic Function of Consumption Consciousness216

Section 5 Materialization of Spiritual Consumption and Spiritualization of Material Consumption218

Section 6 Consumption Consciousness and Comprehension＆Inspiration219

Chapter 11 Macro Regulation System of Consumer Market229

Section 1 Macro Regulation and Keynes State Macro Regulation Theory230

Section 2 Macro Market Regulation Management Centered on Living Consumption233

Section 3 Purpose,Means and Elements of Macro Regulation235

Section 4 Retrospect of Several Marco Regulations in China since the Reform and Opening-up Policy239

Section 5 Thought and Approach of Macro Regulation of Consumer Market244

Section 6 Structural Reform of Supply Side Is an Important Task of Macro Regulation247

Chapter 12 Consumer Rights and Interests and Consumer Education251

Section 1 Safeguarding Consumer Rights and Interests251

Section 2 Expression and Reason of Damaged Consumer Rights and Interests261

Section 3 Measures of Safeguarding Consumer Rights and Interests266

Section 4 Strengthening Consumption Education269

Chapter 13 Service Consumption275

Section 1 The Implication and Development of Service Consumption276

Section 2 Productive Service Consumption278

Section 3 Life Service Consumption282

Section 4 Social Service Consumption294

Section 5 Structural Upgrading of Service Consumption and Problems Existing296

Chapter 14 Spiritual and Cultural Consumption301

Section 1 The Meaning and Basic Features of the Spiritual and Cultural Consumption302

Section 2 The Effect of Spiritual and Cultural Consumption308

Section 3 Status and Problems of Spiritual and Cultural Consumption in Our Country311

Section 4 Guidelines on Spiritual and Cultural Consumption Should Be Enhanced316

Chapter 15 Information Consumption323

Section 1 The Connotations and Features of Information Consumption324

Section 2 Effects and Influence of Information Consumption331

Section 3 The Development and Classification of Information Consumption336

Section4 Developing National Information Consumption340

Chapter 16 Network Consumption349

Section 1 The Meaning and Features of Network Consumption349

Section 2 The Factors that Influence Demands of Network Consumers353

Section 3 Network Consumption and Network Marketing358

Chapter 17 Consumption and Enterprise Management365

Section 1 Consumption and Enterprise Philosophy366

Section 2 Consumption and Enterprise368

Section 3 Features of Corporate Management under Chinese National Conditions369

Section 4 Enterprises Based on Consumption Philosophy374

Section 5 Corporate Marketing and Management around the Consumers382

Chapter 18 Financial Management and Macro-control of Family Consumption387

Section 1 The Definition and Classification of Family Consumption388

Section 2 Current Family Income and Consumption Conditions in China392

Section 3 Family Life Consumption Fund399

Section 4 Family Life Consumption Is the Core of the Three Major Consumption405

Section 5 Family Financial Management408

Chapter 19 Consumption Is the Driving Force of Social Civilization Progress413

Section 1 Consumption Demand Is the Driving Force of Social Progress414

Section 2 Dynamic Expression of Consumption in Different Historical Periods417

Section 3 Scientific Research Consumption and Social Progress420

Section 4 Education Consumption and Social Progress427

Section 5 Health Care Consumption and Social Progress430

Section 6 Defense Consumption and Social Progress432

Section 7 State Administrative Consumption and Economic Development of Consumption Society435

References438

Postscript444