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现代商务英语综合教程 第1册2025|PDF|Epub|mobi|kindle电子书版本百度云盘下载

现代商务英语综合教程 第1册
  • 范连颖，王艳主编 著
  • 出版社： 北京：中国人民大学出版社
  • ISBN：9787300117041
  • 出版时间：2010
  • 标注页数：208页
  • 文件大小：110MB
  • 文件页数：202页
  • 主题词：

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图书目录

Chapter 1 Introduction to Business1

Background Case:Donald Trump Is Back1

Listening2

Reading:The Miracle of IKEA5

Translation11

Speaking12

Writing14

Additional Reading:Stay Hungry.Stay Foolish14

Chapter 2 Business Recruitment17

Background Case:Southwest Airlines Recruitment17

Listening18

Reading:Nike's E-recruitment Strategy22

Translation27

Speaking28

Writing29

Additional Reading:Qualities Employers Seek30

Chapter 3 Business Communication33

Background Case:Whose Fault?33

Listening34

Reading:Effective Business Communication37

Translation43

Speaking44

Writing45

Additional Reading:The Great Communicators46

Chapter 4 Teamwork49

Background Case:Peter Smith Builds Up a Company with a Teamwork Culture49

Listening50

Reading:Teamwork and Team Building54

Translation60

Speaking61

Writing62

Additional Reading:The Race Between the Tortoise and the Hare62

Chapter 5 Business Travel65

Background Case:As Business Travel Increases,So Do Costs and Headaches65

Listening66

Reading:What Does My Business Benefit from Business Travel?70

Translation76

Speaking77

Writing78

Additional Reading:Facing Business Challenges at Holiday Inn Worldwide80

Chapter 6 Business Etiquette83

Background Case:What's Wrong?83

Listening84

Reading:Good Etiquette Is Good Business88

Translation93

Speaking95

Writing97

Additional Reading:Business Etiquette Is About People97

Chapter 7 Health and Safety101

Background Case:Investing in Health and Well-Being Leads to Business Success101

Listening102

Reading:Meeting Business Challenges at Johnson＆Johnson106

Translation113

Speaking114

Writing115

Additional Reading:Health and Safety Makes Good Business Sense115

Chapter 8 Setting Up a Business119

Background Case:Bill Gates'Mysterious New Company119

Listening120

Reading:Building Your Business...Is Just Like Building a House125

Translation131

Speaking133

Writing134

Additional Reading:Dreaming Your Way to Success135

Chapter 9 Products139

Background Case:Pampers to Expand Product Range,Services in China139

Listening140

Reading:P＆G's Quest for"Wow"Design144

Translation150

Speaking151

Writing152

Additional Reading:McDonald's:We're Lovin'It!153

Chapter 10 Price157

Background Case:Price Ceiling to Fuel Food Supply Crisis157

Listening158

Reading:The Gas Price Story,Again162

Translation168

Speaking169

Writing171

Additional Reading:The Price Maker171

Chapter 11 Markets175

Background Case:Google Extends Global Search Ad Lead175

Listening176

Reading:Yard Sales in the United States180

Translation186

Speaking187

Writing188

Additional Reading:Radical Shifts in China's Milk Market188

Chapter 12 Customers193

Background Case:Apple Ranks Highest in Business Wireless Smartphone Customer Satisfaction193

Listening194

Reading:McDonald's Hidden Customer SECRETS198

Translation204

Speaking205

Writing206

Additional Reading:Looking After Your A Class Customers206

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