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经济管理专业英语2025|PDF|Epub|mobi|kindle电子书版本百度云盘下载

戴贤远主编著
出版社：北京：北京大学出版社
ISBN：7301024126
出版时间：2000
标注页数：241页
文件大小：8MB
文件页数：262页
主题词：经济管理－英语－高等学校－教材

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图书目录

PREFACE1

PART ONE MICROECONOMICS1

The Concept of Utility1

How Markets Function5

PART TWO MACROECONOMICS9

Outlays and Components of Demand9

Macroeconomic Policy14

PART THREE STATISTICAL ANALYSIS FOR DECISION MAKING18

Why Sample18

Basic Concepts of Hypothesis Testing24

Hotel Computer Applications33

PART FOUR MANAGEMENT INFORMATION SYSTEM33

Word Processing41

PART FIVE OPERATIONS MANAGEMENT48

Order Processing48

Bring Design into the Business54

PART SIX MARKETING59

Pulling and Pushing Marketing Strategies in a Market-Oriented System59

The Many Faces of Personal Selling67

PART SEVEN MANAGERIAL FINANCE73

Motives for Using Debt73

Trade Credit79

What is OBM86

PART EIGHT ORGANIZATIONAL BEHAVIOR86

Areas of Application90

PART NINE FINANCIAL ACCOUNTING98

Elements of the Accounting Model98

Accounting Reports104

PART TEN MONEY AND BANKING111

Sources and Uses of Bank Funds111

Instruments of the Capital Market118

PART ELEVEN STRATEGIC MANAGEMENT126

Company Goals:Survival,Growth,Profitability126

Strategic Considerations for Multinational Firms130

Free Markets and Growth137

PART TWELVE INTERNATIONAL ECONOMICS137

New-World Realities and Competitiveness143

PART THIRTEEN INTERNATIONAL MARKETING152

Advertising Abroad—Creative Challenges152

Evaluating Alternatives for International Operations161

PART FOURTEEN INTERNATIONAL BUSINESS170

The International Rules of Commercial Policy170

Foreign Direct Investment175

APPENDIX179

Readings in Economics and Management179

Business Writings237