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商务英语2025|PDF|Epub|mobi|kindle电子书版本百度云盘下载

刘靖主编；元静，张雪颖，于嘉琪副主编著
出版社：北京：北京邮电大学出版社
ISBN：9787563531509
出版时间：2012
标注页数：156页
文件大小：26MB
文件页数：164页
主题词：商务－英语－高等职业教育－教材

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图书目录

Unit 1 Introduction1

Learning goals1

Introduction1

PartⅠ．Job Interviews2

Part Ⅱ．Introduction to a Company8

Part Ⅲ．Glossary10

Part Ⅳ．Culture＆Etiquette12

Part Ⅴ．Exercise15

Unit 2 Analysis of the Trade Project19

Learning goals19

Introduction19

Part Ⅰ．At the Meeting20

Part Ⅱ．Choice of the Project23

Part Ⅲ．Glossary26

Part Ⅳ．Culture＆Etiquette29

Part Ⅴ．Exercise31

Unit 3 Trade Cooperation33

Learning goals33

Introduction33

Part Ⅰ．Establishing Business Relationship34

Part Ⅱ．Business Communication36

Part Ⅲ．Glossary41

Part Ⅳ．Culture＆Etiquette43

Part Ⅴ．Exercise45

Unit 4 Sales Promotion49

Learning goals49

Introduction49

Part Ⅰ．At the Import and Export Fair50

Part Ⅱ．Marketing Strategy54

Part Ⅲ．Glossary57

Part Ⅳ．Culture＆Etiquette59

Part Ⅴ．Exercise62

Unit 5 Business Reception65

Learning goals65

Introduction65

Part Ⅰ．Meeting at the Airport66

Part Ⅱ．Visiting a Factory68

Part Ⅲ．Glossary71

Part Ⅳ．Culture＆Etiquette73

Part Ⅴ．Exercise75

Unit 6 Business Negotiations78

Learning goals78

Introduction78

Part Ⅰ．Preparing for the Negotiation78

Part Ⅱ．Negotiation Strategies82

Part Ⅲ．Glossary86

Part Ⅳ．Culture＆Etiquette90

Part Ⅴ．Exercise91

Unit 7 Sign a Contract94

Learning goals94

Introduction94

Part Ⅰ．At the Contract Signing Ceremony95

Part Ⅱ．Contract99

Part Ⅲ．Glossary102

Part Ⅳ．Culture＆Etiquette105

Part Ⅴ．Exercise107

Unit 8 Execution of Contract109

Learning goals109

Introduction109

Part Ⅰ．At the Customs Hall110

Part Ⅱ．Execution of Export Goods112

Part Ⅲ．Glossary115

Part Ⅳ．Culture＆Etiquette118

Part Ⅴ．Exercise124

Unit 9 Customer Service127

Learning goals127

Introduction127

Part Ⅰ．Dealing with Customer Complaints128

Part Ⅱ．Customer Care132

Part Ⅲ．Glossary134

Part Ⅳ．Culture＆Etiquette136

Part Ⅴ．Exercise137

Unit 10 New Business Proposal141

Learning goals141

Introduction141

Part Ⅰ．Business Traveling Abroad141

Part Ⅱ．Business Report145

Part Ⅲ．Glossary148

Part Ⅳ．Culture＆Etiquette150

Part Ⅴ．Exercise152

参考文献156