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经贸与金融英语2025|PDF|Epub|mobi|kindle电子书版本百度云盘下载

经贸与金融英语
  • 傅国华主编 著
  • 出版社： 北京：中国农业出版社
  • ISBN：7109099105
  • 出版时间：2005
  • 标注页数：357页
  • 文件大小：66MB
  • 文件页数：372页
  • 主题词：经济－英语－高等学校－教材；金融－英语－高等学校－教材

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图书目录

Part One3

Section Ⅰ Economics3

Reading A Separating Our'Needs'from Our'Wants'3

Reading B Understanding Economics11

Case Study20

Case One Free Market Systems20

Case Two Recession?Depression?What's the Difference?22

Section Ⅱ Management25

Reading A Management Defined25

Reading B What Does It Take to Become a Successful Manager?34

Case Study39

Case One Chrysler's Iacocca:the Most Bang for the Corporate Buck39

Case Two Tony Wang and KRR in China41

Section Ⅲ Marketing44

Reading A What is Marketing?44

Reading B Customer-Oriented Marketing52

Case Study57

Case One Highlights in the History of Coca-Cola Television Advertising57

Case Two China's Homegrown Cola Sees Future in"Fashionable"Drinks60

Section Ⅳ International Trade64

Reading A Introduction to International Trade64

Reading B Globalization of Trade and Future of Global Trade71

Case Study77

Case One The Cashew77

Case Two Chinese Exporters Brace for New Challenges79

Section Ⅴ Finance84

Reading A The World's Biggest Casino84

Reading B Money Laundering92

Case Study101

Case One Norkom Launches Money Laundering Fighter101

Case Two Seven Common Financial Mistakes102

Section Ⅵ Money in Banking Theory106

Reading A What is Money?106

Reading B Money and Inflation:the American Case114

Case Study Goals and Structure of IMF118

Part Two123

Section Ⅶ Theory of International Trade123

Reading A Theory of International Trade123

Reading B Quotas and Tariffs133

Case Study The WTO Accession and China's Reform Process139

Section Ⅷ Practice of International Trade144

Reading A Export Practice144

Reading B Bill of Lading152

Case Study WTO Accession and China's Agriculture155

Section Ⅸ Financial Markets and Institutions160

Reading A Financial Markets160

Reading B Financial Intermediaries177

Case Study183

Case One Basic Puzzles about Financial Structure183

Case Two Transaction Costs186

Section Ⅹ Practice of Finance190

Reading A Acquisitions and Takeovers190

Reading B Buybacks Aren't Always a Good Sign for Investors199

Case Study204

Case One Corporate Finance:Research on Computer Industry204

Case Two Fiscal Discipline at Lower Levels of Government:the Case of Spain207

Section Ⅺ Balance of Payments and International Monetary System210

Reading A The Balance of Payments210

Reading B The International Monetary System219

Case Study The Euro224

Section Ⅻ Practice of Banking226

Reading A International Payment and Settlement226

Reading B 1．Letter of Credit Transaction240

2．What is Foreign Exchange?242

Case Study247

Case One247

Case Two Irrevocable Letter of Credit248

Part Three253

Section ⅩⅢ How To Write Scientific Papers253

Section ⅩⅣ WTO Challenges and Efficiency of Chinese Banks262

Section ⅩⅤ Trade Protection in Five EU Member Candidate Countries by Exchange Rate Adjustment,Customs Tariffs,and Nontariff Measures288

Test One(Management)313

Test Two(International Trade)316

Test Three(Marketing)319

Test Four(Finance)322

Test Five(Corporate Finance)339

GLOSSARY342

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