电子商务英语2025|PDF|Epub|mobi|kindle电子书版本百度云盘下载

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目录1

Chapter One Fundamentals of E-Commerce（电子商务基础）1

Lesson One Electronic Commerce（EC）Theory（电子商务（EC）理论）1

Lesson Two 10 Things You Really Should Know About E-Commerce（你必须了解的10件关于电子商务的事）12

Lesson Three The Development of EC in Internet Era（电子商务在Internet时代里的发展）22

Reading Material Potential Benefits of Electronic Commerce32

Chapter Two E-Commerce Category（电子商务的分类）36

Lesson Four What is B2B？（什么是B2B？）36

Lesson Five Understanding B2C E-Commerce（了解B2C的电子商务）45

Lesson Six B2C and Its Customers（B2C和它的顾客）56

Reading Material Go Further with B2C E-Commerce66

Chapter Three Electronic Payment System（电子支付系统）70

Lesson Seven Electronic Payment Taxation（电子支付和电子税收）70

Lesson Eight Electronic Systems of Payments（电子支付系统）80

Lesson Nine The SET Protocol（SET协议）90

Reading Material Electronic Commerce and the Banking100

Chapter Four Security of E-Commerce（电子商务安全技术）105

Lesson Ten Secure Electronic Transaction（安全的电子交易）105

Lesson Eleven Security Techniques（安全技术）114

Lesson Twelve Firewall（防火墙）124

Reading Material Achieving Electronic Privacy134

Chapter Five Application of E-Commerce（电子商务技术应用）138

Lesson Thirteen The Impact of EC on the Travel Indust38（电子商务对旅游业的冲击）138

Lesson Fourteen Advertising of E-Commerce（电子商务中的广告业）151

Lesson Fifteen Online Publishing（在线出版）161

Reading Material Development Strategy and Policy Tendency For the E-Commerce in China170

Appendix One Vocabulary（总词汇表）175

Appendix Two Useful Terms of Electronic Commerce（电子商务常用词汇表）188

Appendix Three Screen English（屏幕英语）208

Bibliography（参考文献）214