工商导论2025|PDF|Epub|mobi|kindle电子书版本百度云盘下载

工商导论PDF格式电子书版下载

注意：本站所有压缩包均有解压码： 点击下载压缩包解压工具

Chapter 1 Setting Up a Business1

Sole Proprietorship1

Partnership3

Corporation4

S Corporation and Limited Liability Company7

A Special Form:Franchising7

Exercises8

Chapter 2 Marketing:An Overview13

Origin of Marketing13

Functions of Marketing14

Marketing Mix15

Marketing Environment15

Market Segmentation16

Exercises17

Chapter 3 Products and Pricing21

Types of Products21

Development of New Products22

Product Life Cycle23

Pricing23

Exercises28

Chapter 4 Channels of Distribution33

Common Channels of Distribution33

The Cost and Value of Intermediaries36

Physical Distribution37

Exercises38

Chapter 5 Promotion43

Advertising43

Personal Selling45

Sales Promotion46

Public Relations and Publicity47

Word of Mouth47

Exercises48

Chapter 6 Money and Banking53

What Is Money?53

What Does Money Do?54

Types of Money55

The Financial System56

Money Supply and the Federal Reserve System58

Exercises60

Chapter 7 Financing63

Short-term Financing63

Long-term Sources of Funds65

Debt or Equity Financing?67

Features of Bonds67

Features of Stock68

Exercises69

Chapter 8 Accounting73

Balance Sheet73

Income Statement76

Exercises79

Chapter 9 The Securities Market83

Primary and Secondary Markets83

Buying and Selling Stocks83

Bulls and Bears84

The Bond Market84

Who Buy Securities?84

Exercises87

Chapter 10 Risk Management and Insurance91

Approaches to Managing Business Risks91

Insurance and Its Principles92

Insurable Risks94

Insurance for Business94

Fidelity and Surety Bonds98

Exercises99

Chapter 11 Business Law103

Types of Law103

Contract Law104

Tort Law105

Property Law106

Warranty108

Negotiable Instruments108

Agency Law109

Business Bankruptcy110

Exercises111

Chapter 12 International Business115

Why Trade with Other Countries?115

OtherWays to Go Global117

Special Issues in International Business120

Exercises125

Chapter 13 Managing Business Enterprises129

Management Functions129

Management Levels and Skills130

Sources of Managers132

The Building Blocks of Organizational Structure133

Organizational Decision Making134

Organizational Structures136

Informal Organization139

The Strategic Management Process140

Exercises141

Chapter 14 Human Resources Management145

Planning for Human Resources145

Staffing146

Training and Developing Employees149

Demoting and Terminating Employees151

Compensating Employees151

Exercises153

Chapter 15 Motivating and Leading Employees157

The Classical Theory157

The Hawthorne Studies158

Maslow's Hierarchy of Human Needs158

Herzberg's Two-factor Theory160

McGregor's Theory X and Theory Y160

Vroom's Expectancy Theory161

Strategies for Motivating Employees161

Leadership165

Exercises167

Chapter 16 Information Management171

Information vs.Data171

What Is Information Technology?172

How Information Technology Helps Business172

The Tangible Technology:Hardware173

The Intangible but Crucial:Software173

Application Programs174

Network176

The Management Information System(MIS)177

MIS and Managers177

MIS and the Management as a Whole178

Security Issues179

Exercises180

Chapter 17 The Environment and Responsibilities185

Factors of Production185

Types of Economic System186

Economic Goals and How to Measure Their Attainment188

The Roles of Government191

The Market and Competition193

The Importance of Profits195

The Responsibility of Business196

Exercises198

Chapter 18 Careers in Business203

Self-evaluation203

Career Opportunities in Business205

Successful Job Hunting210

Exercises215

Appendix A key to Exercises of Cloze and Scrambled Sentences219

Appendix B Key to Translation and Discussion227

Appendix C References239