高级商务英语2025|PDF|Epub|mobi|kindle电子书版本百度云盘下载

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Unit 1 Leadership(Ⅰ) 领导艺术(Ⅰ)1

Text A The Businessman of the Century(Ⅰ)--Hery Ford and Alfred P. Sloan Jr.世纪商人(Ⅰ)--亨利·福特和阿尔费德·P.斯隆1

Text B(1) Fundamentals of Leadership 领导艺术的基本原理8

Text B(2) Theory X Assumptions X理论假定11

Text B(3) Theory Y Assumptions Y理论假定12

Unit 2 Leadership (Ⅱ) 领导艺术(Ⅱ)17

Text A The Businessman of the Century(Ⅱ)--Thomas J. Watson Jr. and William H. Gates(Ⅲ).世纪商人(Ⅱ)--托马斯·J. 沃森和威廉·H. 盖茨17

Text B (1) Types of Leadership 领导种类25

Text B (2) Roles Played by Managers 管理者的职责28

Text B (3) Runctions of Management30

Unit 3 Economy(Ⅰ) 经济(Ⅰ)35

Text A The Free Market Incentive:Self-interest vs.Greed自由市场的推动力：自身的利益还是贪婪35

Text B (1) Factors of Production 生产要素40

Text B (2) Basic Kinds of Economic System 不同种类的经济体系42

Unit 4 Economy(Ⅱ) 经济(Ⅱ)47

Text A Internet--the Latest Techno-revolution 因特网--最新的技术革命47

Text B (1) Measuring Economic Activity 经济活动的预测方法55

Text B (2) Business Ethics 商业道德58

Unit 5 Globalization(Ⅰ) 全球经济(Ⅰ)64

Text A How to Go Global--and Why 企业如何走向世界--为什么要走向世界？64

Text B (1) Business in a Global Economy 全球经济业务72

Text B (2) The General Agreement on Tariffs and Trade 关贸总协定76

Unit 6 Globalization(Ⅱ) 全球经济(Ⅱ)81

Text A Going Global:Lessons from Late Movers 走向世界：迟到者的教训81

Text B (1) Ways of Doing Business Internationally 从事国际商务的方法93

Text B (2) The World Trade Organization 世界贸易组织98

Unit 7 Marketing 市场营销103

Text A How to Acquire Customers on the Web 网上争取顾客新方法103

Text B (1) Advertising and Sales Promotion 广告与推销112

Text B (2) Products 不同类型的产品116

Unit 8 Distribution 销售123

Text A Seven Rules of International Distribution 国际销售七大准则123

Text B (1) Channels of Distribution 销售渠道132

Text B (2) Global Distribution Policy 国际销售策略136

Unit 9 Branding 品牌142

Text A In Service,What s in a Name？ 品牌名称在服务行业意味着什么？142

Text B (1) Branding Strategies 品牌策略149

Text B (2) Packaging and Labeling 商品包装和标签153

Unit 10 Pricing 定价157

Text A How to Fight a Price War 企业如何应付价格战157

Text B (1) Pricing Policy 定价策略167

Text B (2) Different Kinds of Discounts 不同种类的折扣171

Unit 11 Business Structures 企业结构177

Text A The Dubious Logic of Global Megamergers 贪大求全--跨国公司兼并的误区177

Text B (1) Business Structure 企业结构186

Text B (2) Ownership and the Joint Venture 所有制与合资企业192

Unit 12 Competitive Environment 竞争198

Text A A Game of Inches 寸市必争198

Text B The Competitive Environment 竞争205

Text A Can Citibank Crack the China Market？ 花旗银行能否打进中国市场？214

Unit 13 Government and Business 政府与企业214

Text B Government and Business 政府与企业223

Unit 14 Personnel Management(Ⅰ) 人事管理(Ⅰ)232

Text A The Power of E-cruiting 电子招聘的深远影响232

Text B Empowerment 授权之道241

Unit 15 Personnel Management(Ⅱ) 人事管理(Ⅱ)251

Text A Behaviored-based Safety 注重行为的安全方案251

Text B Beating the Career Blues 克服职业厌倦情绪260

Text A Making Sure Employees Measure Up 有效评估员工270

Unit 16 Performance 绩效270

Text B (1) Performance Evaluation 绩效评估279

Text B (2) Performance Appraisal System 绩效评估系统282

Unit 17 Stock 股票287

Text A Getting Rich on Red Chips 三支热门红筹股287

Text B Basic Concepts about Stocks 股票的基本知识295

Vocabulary Index304

Business Words Index311