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艺术设计专业英语2025|PDF|Epub|mobi|kindle电子书版本百度云盘下载

艺术设计专业英语
  • 王愉编著 著
  • 出版社: 北京:清华大学出版社
  • ISBN:9787302451693
  • 出版时间:2016
  • 标注页数:347页
  • 文件大小:46MB
  • 文件页数:355页
  • 主题词:艺术-设计-英语-高等学校-教材

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图书目录

Unit 1 History of Art and Design1

Lesson 1 The Origin of Design3

Lesson 2 Integration of Design7

Lesson 3 Michelangelo11

Lesson 4 Annie Leibovitz Biography17

Unit 2 Definition of Design23

Lesson 5 RE-DESIGN:Daily Products of the 21st Century25

Lesson 6 What Is User-centered Design and Why Do We Need It?31

Lesson 7 Evidence-based Design38

Lesson 8 Screen Designs in Context42

Unit 3 Design Principles47

Lesson 9 Comparison and Consistency49

Lesson 10 The Eight Golden Rules of Interface Design55

Lesson 11 Billboard Design 10158

Lesson 12 Typographic Principles for Packaging Design62

Unit 4 Design Psychology69

Lesson 13 Hierarchy of Needs71

Lesson 14 Emotional Design:People and Things74

Lesson 15 Ten Psychological Principles to Design with81

Lesson 16 Metaphorically Speaking93

Unit 5 Design Management and Strategy99

Lesson 17 Manufacturing,Design,and Innovation101

Lesson 18 Meeting Business Challenges108

Lesson 19 The Third Dimension:The Sheer Cliff of Value115

Lesson 20 Introduction to Brand Strategy:7 Essentials for a Strong Company Brand124

Unit 6 Design Research133

Lesson 21 Brainstorming Graphic Organizers135

Lesson 22 Card Sorting139

Lesson 23 Evaluative Research142

Lesson 24 Usability Metrics145

Unit 7 Materials and Techniques of Design149

Lesson 25 Ten Tips for Sustainable Package Design151

Lesson 26 What Is Wearable Tech?Everything You Need to Know Explained160

Lesson 27 What Is 3D Printing?168

Lesson 28 Eyetracking175

Unit 8 Design Focus179

Lesson 29 Big Data Visualization:Turning Big Data into Big Insights181

Lesson 30 Natural User Inteffaces189

Lesson 31 Designing Memorable Experiences197

Lesson 32 What Is Design for Services?204

Unit 9 Case Studies in Innovation213

Lesson 33 Amazon.com215

Lesson 34 High Line221

Lesson 35 Learning More About Creativity and Innovation from LEGO226

Lesson 36 Design at Yahoo!234

Unit 10 Designers and Their Works243

Lesson 37 STUDIO 101—WK Interact245

Lesson 38 Tom Otterness'Life Underground251

Lesson 39 Bill Verplank—Designing Interactions256

Lesson 40 Project Praxis:The Power of Branding—CCTV“Ink”264

Unit 11 Education and Career269

Lesson 41 Western Education Systems271

Lesson 42 Environmental Design:Pollution,Crowding and Ecology276

Lesson 43 How to Be a Graphic Designer?281

Lesson 44 Setting Up a Studio,Individually or Collectively?287

Unit 12 Trends and Perspectives295

Lesson 45 The Future of Advertising297

Lesson 46 Challenges of Electric Vehicle Design303

Lesson 47 Ten Plagues of the Information Age309

Lesson 48 Paper Beats Plastic?How to Rethink Environmental Folklore316

词汇表329

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