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Precluding Remark1

A Retrospection on Journalism Thought of the Communist Party of China(1921～2001)——Interviews of Experts Shan Bo, Qin Zhixi1

■ A Retrospection on Journalism Thought of the Communist Party of China1

卷首语1

■中国共产党八十年新闻思想回顾1

中国共产党新闻思想回顾（1921～2001年）——新闻学专家访谈录 单波 秦志希1

延安《解放日报》的遗产 甘惜分22

The Legacy of Liberution Daily in Yan an Gan Xifen22

Internet Communication among the Mainland, Taiwan, Hong Kong and Macao Min Dahong28

■ Web Communication28

■ 网络传播28

两岸四地网络通 闵大洪28

Rigorous Reality and Weak Challenge——On Internet Media in Dilemma Sun Wusan32

严峻的现实 软弱的挑战——网络媒介行路难 孙五三32

From News Release to News Information Service——On the Characteristics of News Function of Web Media Li Zhuojun, Liu Xue49

从新闻发布到新闻信息服务——论网络媒介新闻功能的特点 李卓钧 刘学49

Cultural Function of Web Communication and Its Operation Meng Wei57

网络传播的文化功能及其运作 孟威57

敞开传播学研究的思想方法——媒介批评之我见 王瀚东70

Opening the Methodology on Communication Study——My Viewpoint on Media Critique Wang Handong70

■ Communication and Culture70

■ 传播与文化70

A Reflection on the Indigenization of Communication Study Li Jingyi, Liu Lanzhen78

关于传播学研究本土化问题的思考 李敬一 刘兰珍78

舆论研究的新起点——从陈力丹著（舆论学——舆论导向研究）谈起 潘忠党87

A New Starting Point of Opinion Study——From Consensus: a Study on Consensus Orientation by Chen Lidan Pan Zhongdang87

略论广告的舆论引导功能 张金海 饶德江 刘珍100

On Advertisement s Function of Public Opinion Orlentation Zhang Jinhai, Rao Dejiang, Liu Zhen100

声音创意净化人们的心灵——略论广播公益广告 程明107

Using Creative Sound to Purify People s Spirit——On Public Service Advertisement in Broadcasting Cheng Ming107

Mass Cultural Form of Chinese Media in Market Economy Ran Hua113

论市场经济条件下我国传媒的大众文化形态 冉华113

■ 传播与社会发展119

强化舆论监督的有力措施——海南舆论监督中心的调查 林涵 童兵119

■ Communication and Social Development119

An Effective Measure to Strengthen the Supervision of Public Opinlon——An Investigation on Public Opinion Supervision Center In Halnan Province Lin Han, Tong Bing119

An Investigation and Analysis on the Use of Mass Media in Rural Areas of Jiangsu Province Eang Xiaohong125

关于江苏农村大众媒介使用情况的调查与分析 方晓红125

■ Comparative Journalism133

Translation in Communication and Journalism Chen Lidan133

■ 比较新闻学133

关于新闻传播学中的翻译问题 陈力丹133

The Construction of Audience Conception in the Sense of Intersubjectivity——Aiso a Comment on Western Audience Theories Shan Bo138

在主体间交往的意义上建构受众观念——兼评西方受众理论 单波138

中美两国如何避免“新闻审判”现象之比较 张玮148

A Comparison between China and the United States on Their Prohibition of“Media Trial” Zhang Wei148

■ History of Communication153

A Historical Narration and Comment on Journalism Enterprise in the Republic of Korea Guo Zhenzhi153

■ 人类传播史153

韩国新闻事业历史述评 郭镇之153

The WTO Entry and the Development of China s Digital Media Sun Xupei172

■ Media Economy172

■ 媒介经济172

加入世贸与中国数字传媒的发展 孙旭培172

Some Problems about Media Capital Chen Lidan183

关于媒介资本的几个问题 陈力丹183

On the Subdivision of Media Market Qin Zhixi, Ge Feng187

论媒介市场细分化 秦志希 葛丰187

试论整合营销传播的“取代模式” 张微194

A Trial Treatise on the Replacing Pattern of Integrated Marketing Communication Zhang Wei194

The Recurrence of Power in IT Industry Jiang Dianjia201

论权力在IT产业的再现 江典嘉201

在变革中前行——从电视节目形态看我国传媒角色的变迁 张卓210

■ 新闻改革210

■ Journalism Reform210

Proceeding in Transformation——The Flux of Media Role in China Reflected by the Changes of TV Programs Forms Zhang ZHuo210

系统创新：电视节目生产的当代走向 龚雪辉221

Systematical Innovation: the Contemporary Trend in the Production of TV Program Gong Xuehui221

On the Transformation of the Conception of Newspaper Communication ——A Perspective of the Rise of Urban Newspaper Zhou Maojun228

从都市报勃兴看我国报界传播观念的变革 周茂君228

A Dialogue about the Tendency of Present Media Market Luo Yicheng, Mao Xiaomei234

■ Experiencing Media234

■ 体验媒介234

关于当前媒体市场现状与走向的对话 罗以澄 毛晓梅234

舆论监督与司法公正——对《人民日报》“社会观察”专栏的观察 马闻理238

The Supervision of Public Opinion and Justice of Law——Survey on Special Column“Social Survey”of People s Daily Ma Wenli238

We Need“Dabbler” Zhu Guanglie240

我们需要“半瓶醋” 朱光烈240

A Treatise on the Background of Journalism Cai Kairu242

新闻背景论 蔡凯如242

后工业时代的“分众”现象 沈赟昀252

The Specific Mass Phenomenon of Post-Industry Ages Shen Yunyun252

■ 新论集纳255

全球化背景下的传媒产业发展态势；新闻投融资体制创新论；加入WTO对中国报业经营的影响和对策；电视进入WTO的思考；论网络传播学；新闻网站的市场前景存在的问题及策略探讨；全球化时代中文网络的价值；经济报道新思维论；是新闻记者的摇篮，还是传播学者的温255

■ Collection of New Views255

The Trend of Media Industry on the Background of Globalization; A Treatise on the Inno-vation of Media Investment and Financing; The Impact of the WTO Accession on Chin a s Newspaper Industry and Countermeasures; A Reflection on TV Industr255

■ Academic Information263

Chinese Ancient Systematical Official News Communication Can Be Dated to 800 Years Earlier Ma Wenli263

Chinese Ancient Systematical Official News Communication Can Be Dated to 800 Years Earlier Ma Wenli263

■ Academic Information263

■ 学术动态263

我国古代有系统的官方新闻传播可提前800年 马闻理263

武汉大学新闻与传播学院新闻学专业2001届硕士毕业论文目录265

The Master Theses Content of Wuhan University s School of Journalism and Communication in 2001265

The Master Theses Content of Wuhan University s School of Journalism and Communication in 2001265

■ Appendix266

Author Introduction266

Author Introduction266

■ Appendix266

■ 附录266

作者简介266

Abstract270

内容提要270

Abstract270