旅行社管理比较研究 英文版2025|PDF|Epub|mobi|kindle电子书版本百度云盘下载

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Chapter 1 The Framework and Methodology of Comparative Study of Travel Services Management1

Section Ⅰ The Rationale to the Comparative Study and Comparative Management1

Section Ⅱ The Theoretic System and Research Methodology of Comparative Economics11

Section Ⅲ The Research System of Comparative Studies on Travel Services18

Summary30

Further Readings31

Chapter 2 A Comparative Study of Fundamental Theories and Concepts of Travel Services32

Section Ⅰ A Camparison of Concepts of Travel Services32

Section Ⅱ A Comparison of the Social Roles and Impacts of Travel Services45

Section Ⅲ A Comparison of Development Concepts of Travel Services56

Summary60

Further Readings62

Chapter 3 A Comparative Study of Historical Development and Evolution Modes of Travel Services64

Section Ⅰ International Historical Development and Evolution Modes of Travel Services64

Section Ⅱ Development and Evolvement Patterns of the Chinese Travel Service Industry78

Summary101

Further Readings103

Chapter 4 A Comparison of the Market Environments of Travel Services104

Section Ⅰ A Comparison of Tourism Development Patterns104

Section Ⅱ A Comparison of the Organizational Structure and Economic Efficiency of Travel Services123

Section Ⅲ A Comparison of Tourist Consumption Patterns137

Summary152

Further Readings154

Chapter 5 A Comparison of the Institutional Environments of Travel Services156

Section Ⅰ A Comparison of Government Regulation Systems in Travel Services156

Section Ⅱ A Comparison of Governmental Administrative Systems in Travel Services166

Section Ⅲ A Comparison of Travel Service Industrial Organization and Their Operation Mechanism186

Summary193

Further Readings195

Chapter 6 A Comparison of Travel Service Distribution Systems and Operation Approaches197

Section Ⅰ A Comparison of Distribution Systems of Travel Services197

Section Ⅱ A Comparison of Travel Service Establishment Forms and Technological Conditions211

Section Ⅲ A Comparison of Travel Service Operation Patterns235

Section Ⅳ The Evolution and Impacts of Travel Services242

Summary246

Further Readings248

Chapter 7 A Comparison of Travel Service Organization Management and Development Patterns250

Section Ⅰ General Theories on the Organization Management of Travel Services250

Section Ⅱ A Comparison of Travel Service Organization Charts261

Section Ⅲ A Comparison of Typical Development Models of Travel Services272

Summary290

Further Readings291

Chapter 8 A Comparison of Marketing Managements of Travel Services292

Section Ⅰ A Comparison of Travel Services'Brands and Distribution Channels292

Section Ⅱ A Comparison of Travel Distribution Systems306

Section Ⅲ Marketing and Pricing Strategies of Travel Services317

Section Ⅳ A Comparison of Product and Pricing Strategies of Travel Services320

Summary333

Further Readings336

Chapter 9 A Comparison of Travel Service Reception Managements337

Section Ⅰ The Reception Operation Process of Travel Services337

Section Ⅱ A Comparison of Travel Services'Reception Managements344

Section Ⅲ A Comparison of Standardization of Operational Procedures of Travel Services360

Summary370

Further Readings371

Chapter 10 A Comparison of Crisis Managements of Travel Services373

Section Ⅰ An Overview of Crisis Management of Travel Services373

Section Ⅱ A General Analysis of Crisis Influence Mechanism—with the SARS as Example378

Section Ⅲ Establishing a Crisis Management System with Chinese Characteristics for Travel Services385

Section Ⅳ International Organizations in the Industrial Crisis Management System and Their Influences399

Summary404

Further Readings404

Chapter 11 A Comparison of Development Trends of Travel Services Industry406

Section Ⅰ The Development Trend of Euro-American Travel Services Industry406

Section Ⅱ The Main Factors That Influence Chinese Travel Services Industry411

Section Ⅲ The Development Trends of Chinese Travel Services Industry427

Summary441

Further Readings442