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BUSINESS COMMUNICATION2025|PDF|Epub|mobi|kindle电子书版本百度云盘下载

HARVARD BUSINESS ESSENTIALS 著
出版社： HARVARD BUSINESS SCHOOL PRESS
ISBN：1591391135
出版时间：2003
标注页数：163页
文件大小：17MB
文件页数：175页
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图书目录

1 Good Writing1

Have a Clear Purpose2

Be Audience Focused3

State Your Key Message Clearly6

Stay on Topic6

Observe Economy of Words8

Use Simple Sentences9

Consider Your Delivery Strategy11

Summing Up14

2 Start-Up Strategies17

Questioning Method18

Traditional Outline Method20

Brainstorm Outline Method22

Free Writing Method25

Scoping Your Project26

Summing Up27

3 The First Draft29

Get It Down First30

Build on Strong Paragraphs32

Create Transitions36

Use Design Elements to Lighten the Reader’s Load38

Summing Up41

4 Getting It Right43

Editing for Content44

Editing for Style47

Tighten and Sharpen Those Sentences51

Editing for Accuracy56

Summing Up59

5 Everyday Writing61

Writing Effective Memos62

Business Letters That Do the Job67

Making the Most of E-mail72

Summing Up77

6 Presentations79

Presentations：The Greek Way80

Four Rhetorical Devices85

Three Learning Styles87

Aim for the Head and the Heart90

Summing Up93

7 Backstage95

Step 1：Define Your Objective96

Step 2：Understand the Audience97

Step 3：Decide What to Say98

Step 4：Get Organized99

Step 5：Develop Effective Visuals101

Step 6：Rehearse104

Summing Up105

8 Show Time107

Speaking Effectively108

Projecting a Positive Image109

Keeping the Audience Engaged110

Handling Questions112

Making Group Presentations116

Dealing with Stage Fright117

Evaluating Your Presentation118

Summing Up119

9 Dialogue121

Understanding the Other Person123

Seeing Yourself （or Your Company） from the Other Person’s Perspective124

Creating Dialogue126

Summing Up131

Appendix A Useful Implementation Tools133

Appendix B Writing the Perfect Job Application Cover Letter139

Appendix C Commonsense Rules for Presentation Visuals143

Notes151

Glossary153

For Further Reading155

Index157

About the Subject Adviser161

About the Writer162