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MBA实用英语教程 下2025|PDF|Epub|mobi|kindle电子书版本百度云盘下载

MBA实用英语教程 下
  • 李建东，黄熙主编 著
  • 出版社： 天津：天津人民出版社
  • ISBN：720103782X
  • 出版时间：2001
  • 标注页数：276页
  • 文件大小：12MB
  • 文件页数：285页
  • 主题词：

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图书目录

目录3

Unit Five：Strategic Management 战略管理3

Lesson One：Overview ofStrategic Management3

A．WhatIs StrategicManagement？4

B．StrategyinAction9

Lesson Two：Strategy Formulation—the Process13

A．The Basics ofStrategy Formulation14

B．The Essence ofStrategyFormulation—SWOTAnalysis18

Lesson Three：Strategy Formulation—the Methods22

A．Corporate-LevelStrategicFrameworks23

B．Business-level Strategic Frameworks28

Lesson Four：Strategy Implementation and Evaluation32

A．StrategyImplementation33

B．StrategyEvaluation37

Test 541

Unit Six：Strategic Management of Technology and　Innovation 技术与创新的战略管理Lesson One：A General Management Perspective of Technology，Innovation and Strategy49

A．Key Concepts and Their Relationships50

B．High Technology Management55

Lesson Two：Substance of Technology Strategy60

A．The Substance of Technology Strategy（Ⅰ）61

B．TheSubstanceofTechnologyStrategy（Ⅱ）66

Lesson Three：Developing the Firm’s Innovative Capabilities71

A．Strategic Management of Corporate Innovation72

B．Strategic Management of Corporate Entrepreneurship77

Lesson Four：Creating and Implementing a Development Strategy81

A．Preproject Management82

B．Innovative Organizational Structure88

Test 693

Lesson One：Basics of Organizational Behavior103

Unit Seven：Organizational Behavior 组织行为学103

A．Overview of Organizational Behavior104

B．A Fundamental Framework of OB109

Lesson Two：Individual Process113

A．Individual Difference114

B．Motivation121

Lesson Three：Managing Groups and Teams126

A．Identifying Groups and Teams127

B．Integrating Individuals into Groups and Teams133

Lesson Four：Working within the Organization System138

A．Stress in the Workplace139

B．Coping with the Change Organization144

Test 7149

Lesson One：Understanding Operations Management159

Unit Eight：Operations Management 生产运作管理159

A．Introduction to the Field160

B．Evolution of Operations Management165

Lesson Two：Operations Strategy and Planning170

A．Operations Strategyasa Competitive Weapon171

B．Planning Operations176

Lesson Three：Product Planning and Operations Priorities180

A．Product Planning181

B．OperationsPriorities187

Lesson Four：Two Main Contributions to Operations191

A．Reengineering192

B．Supply ChainManagement197

Test 8201

Appendix Ⅰ：参考答案208

Appendix Ⅱ：参考译文224

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