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电子商务行业英语2025|PDF|Epub|mobi|kindle电子书版本百度云盘下载

本书编写组编著
出版社：北京：高等教育出版社
ISBN：9787040355734
出版时间：2012
标注页数：167页
文件大小：23MB
文件页数：179页
主题词：电子商务－英语－职业教育－教材

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图书目录

Unit 1 What a Smart Shopper!1

Unit Preview1

Workplace Listening and Speaking2

Dialogue 1 First Meeting at a Workplace2

Dialogue 2 Talking About Online Shopping4

Practical Reading5

Passage 1 Alibaba：Open Sesame5

Passage 2 Tips for Saving Money on Amazon9

Simulated Writing Email12

Workplace Project Shopping Online15

Career Salon16

Unit 2 Get You on Your Way!19

Unit Preview19

Workplace Listening and Speaking21

Dialogue 1 Purchasing a Computer21

Dialogue 2 How to Get Someone to Say Yes22

Practical Reading23

Passage 1 No Jobs?You Make Your Own24

Passage 2 How to Start an Online Store28

Simulated Writing Product Description30

Workplace Project Starting an Online Store35

Career Salon36

Unit 3 Let's Negotiate!39

Unit Preview39

Workplace Listening and Speaking41

Dialogue 1 Making an Air Ticket Reservation41

Dialogue 2 Ata Trade Fair42

Practical Reading43

Passage 1 Your Niche Leads to Success44

Passage 2 Negotiation in International Business48

Simulated Writing Offer and Counter-Offer50

Workplace Project Business Negotiation55

Career Salon56

Unit 4 Call It a Deal!59

Unit Preview59

Workplace Listening and Speaking60

Dialogue 1 About Packaging60

Dialogue 2 Can You Advance Shipment?62

Practical Reading63

Passage 1 A Flourishing Online Market63

Passage 2 Amendment of L/C68

Simulated Writing Sales Confirmation70

Workplace Project Concluding a Transaction74

Career Salon75

Unit 5 Customers Are Always Right!78

Unit Preview78

Workplace Listening and Speaking79

Dialogue 1 Sightseeing in Hangzhou79

Dialogue 2 Complaints About Damaged Goods81

Practical Reading83

Passage 1 Haier：A Business Legend83

Passage 2 Complaints：Customers in Control87

Simulated Writing A Letter of Complaint90

Workplace Project Meetings in the After-sales Department93

Career Salon94

Unit 6 Ready to Be the Power Seller?Go!98

Unit Preview98

Workplace Listening and Speaking99

Dialogue 1 Visiting Alibaba99

Dialogue 2 Improving My Site Traffic101

Practical Reading103

Passage 1 From Millions to Billions103

Passage 2 Online Marketing107

Simulated Writing Slogan110

Workplace Project Designing an Online Marketing Plan112

Career Salon113

Unit 7 Culture Matters!116

Unit Preview116

Workplace Listening and Speaking117

Dialogue 1 Table Manners117

Dialogue 2 Giving＆Receiving Gifts119

Practical Reading120

Passage 1 Cultures：East vs.West120

Passage 2 Business Etiquette for Global Challenges125

Simulated Writing Speech128

Workplace Project Making a Speech131

Career Salon132

Unit 8 Time Is Money!135

Unit Preview135

Workplace Listening and Speaking136

Dialogue 1 Making an Appointment136

Dialogue 2 Hosting a Meeting137

Practical Reading139

Passage 1 Are You in Your 80%or in Your 20%?139

Passage 2 Be Master of Your Time143

Simulated Writing Agenda145

Workplace Project Arranging a Meeting148

Career Salon149

Glossary152