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商务英语阅读2025|PDF|Epub|mobi|kindle电子书版本百度云盘下载

曹小露，赵旭东主编著
出版社：南京：南京大学出版社
ISBN：9787305155925
出版时间：2015
标注页数：255页
文件大小：40MB
文件页数：262页
主题词：商务－英语－阅读教学－高等学校－教材

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图书目录

Module One Company1

Lesson 1 For Breakthrough Innovation,Focus on Possibility Not Profitability2

Lesson 2 Tencent's Worth9

Lesson 3 Amazon's Smart Innovation Strategy17

Lesson 4 Zara's Big Idea:What the World's Top Fashion Retailer Tells Us About Innovation25

Module Two Customer33

Lesson 5 Secrets of Apple's Customer Success34

Lesson 6 The 10 Customer Service Trends for 201044

Lesson 7 E-Shopping Goes over the Top50

Lesson 8 Understanding Customer Experience58

Module Three Product65

Lesson 9 10 Best-selling Products of All Time66

Lesson 10 Twilight of the Brands76

Lesson 11 What's in a Brand?How to Name a Company in a Global Economy84

Lesson 12 This Man Wants to Clothe the Planet92

Module Four Advertising99

Lesson 13 A Good Product(Mostly)Sells Itself—A Good Product Doesn't Need Excessive Marketing100

Lesson 14 The Future of Marketing:Ads Get Physical,Digital108

Lesson 15 Advertising and the Internet of Things115

Lesson 16 Advertising of,by,and for the People122

Module Five Marketing131

Lesson 17 The State of Shopper Marketing:VivoCity132

Lesson 18 What the Buy-side Can Do to Encourage Programmatic Buying141

Lesson 19 Four Ways to Make the Most out of Social Media148

Lesson 20 Beacon College Goes O2O with Interactive Game155

Module Six Talent162

Lesson 21 Competing for Talent in Every Geography163

Lesson 22 Primal Leadership:The Hidden Driver of Great Performance170

Lesson 23 A People Perspective on MICE Events177

Lesson 24 Case Study:FedEx Express185

Module Seven Finance191

Lesson 25 Alibaba:The New Face of Finance in China192

Lesson 26 Don't Bank on the Banks199

Lesson 27 Trifacta Raises $25m—Investment Round up(475)207

Lesson 28 Financial Information Provider Markit,Ltd.Raises$1.3 billion—Week of June 16th IPO Watch217

Module Eight Public Relations225

Lesson 29 2009—2011 Toyota Vehicle Recalls226

Lesson 30 A Case Study of the Coca-Cola Scare in Europe234

Lesson 31 West Fertilizer Company Case Study242

Lesson 32 Tips for Measuring the Impact of Public Relations248