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21世纪实用旅游英语2025|PDF|Epub|mobi|kindle电子书版本百度云盘下载

朱葆琛著著
出版社：北京：旅游教育出版社
ISBN：7563709568
出版时间：2002
标注页数：461页
文件大小：35MB
文件页数：471页
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图书目录

PART A BUSINESS LETTERS IN TOURISM1

UNIT Ⅰ Essential Parts of a Business Letter3

UNIT Ⅱ Forms of a Business Letter7

UNIT Ⅲ More on the Parts of a Business Letter17

UNIT Ⅳ Essential Qualities of a Business Letter27

UNIT Ⅴ Circulars, Memos and Form Letters34

UNIT Ⅵ Additional Information on Letter Writing46

PART B THE INTERNET AND ITS IMPACT ON TOURISM50

UNIT Ⅰ What is the Internet51

UNIT Ⅱ The History, Status Quo and Prospects of the Internet55

UNIT Ⅲ The Internet and Tourism66

PART C AGREEMENTS AND CONTRACTS84

UNIT Ⅰ Agreements in the Travel Industry85

UNIT Ⅱ Language Characteristics94

UNIT Ⅲ Contracts98

UNIT Ⅳ Sample Agreements and Contracts103

PART D TRANSPORTATION IN TOURISM113

UNIT Ⅰ Air Transportation114

UNIT Ⅱ Rail Transportation148

UNIT Ⅲ Road Transportation163

UNIT Ⅳ Water Transportation176

PART E ADVERTISING IN TOURISM198

UNIT Ⅰ Advertising in Tourist Promotion199

UNIT Ⅱ Advertisement and Advertising Copy203

UNIT Ⅲ Advertising of Tourist Destinations213

UNIT Ⅳ Advertising of Tour Operators and Travel Agencies223

UNIT Ⅴ Advertising of Hotels and Resorts229

UNIT Ⅵ Advertising of Other Tourism-related Entities242

UNIT Ⅶ Advertising in Black and White Printing251

PART F PUBLICITY LITERATURE IN TOURISM261

UNIT Ⅰ Publicity of Destination Countries262

UNIT Ⅱ Publicity of Destination Cities280

UNIT Ⅲ Publicity of Tourist Attractions291

UNIT Ⅳ Publicity of Tourist Operations300

UNIT Ⅴ Guidelines in Publicity Literature Writing305

PART G ECOTOURISM AND SUSTAINABLE DEVELOPMENT307

UNIT Ⅰ Origin and Definition of Ecotourism311

UNIT Ⅱ Yellowstone-World s First National Park316

UNIT Ⅲ New site in Chinese Ecotourism333

UNIT Ⅳ A Brief Conclusion341

PART H MISCELLANEOUS APPLICATIONS345

UNIT Ⅰ Forms and Documents346

UNIT Ⅱ Invitations and Replies388

UNIT Ⅲ Menus398

UNIT Ⅳ Tour Itineraries422

UNIT Ⅴ Work Reports443

References461