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电子商务英语2025|PDF|Epub|mobi|kindle电子书版本百度云盘下载

杨伶俐编著著
出版社：北京：机械工业出版社
ISBN：7111130936
出版时间：2003
标注页数：151页
文件大小：8MB
文件页数：160页
主题词：电子商务－英语－高等学校：技术学校－教材

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图书目录

What Is E-commerce?1

Chapter One Introduction to E-commerce1

Scope of E-commerce2

Evolution of E-commerce3

Key Drivers of E-commerce4

The Role of E-commerce6

Chapter Two Traditional Commerce vs.E-Commerce10

Roles of Buyers and Sellers in Traditional Commerce10

Comparison between Traditional Commerce and E-commerce11

Chapter Three Advantages and Limitations of E-commerce18

Advantages of E-commerce18

Limitations of E-commerce19

The Intemet24

Chapter Four The Internet and the World Wide Web24

The World Wide Web25

Differences between Internet and Wcrld Wide Web26

The Web and E-commerce27

Chapter Five Intranet and Extranet33

Intranet33

Extranet34

Problems with the Traditional Information Interchange40

Introduction40

Chapter Six Electronic Data Interchange40

How Does EDI Solve the Problems?41

EDI Standards42

How Does EDI Work?43

Guidelines for Implementation of EDI44

Chapter Seven Types of E-commerce51

Direct vs.Indirect E-commerce51

Business-to-Consumer51

Business-to-Business52

Consumer-to-Consumer53

Consumer to Government and Business to Government54

Strategic Business Unit Value Chains59

Chapter Eight Value Chains in E-commerce59

Industry Value Chains60

Chapter Nine Electronic Banking and Payment65

Electronic Banking65

Electronic Payment65

Secure Electronic Transaction71

The Web as a Marketing Tool78

Chapter Ten Marketing and Advertising on the Web78

Market Your Web Site79

The Key to Successful Marketing on the Intemet80

Products to Be Promoted on the Net81

Web as an Unparalleled Support for Marketing-mix Data81

Customization and Personalization82

Chapter Eleven How the Internet Affects Certain Industries88

Financial Services88

Travel and Airlines88

Publishing89

Retailing89

Job Market91

Distance Learning92

Chapter Twelve Security Concerns96

E-commerce Security96

E-commerce Security Threats98

Security Measures and Enforcements for E-commerce98

Computer Emergency Response Team105

Introduction112

Contracts112

Chapter Thirteen Legal Aspects of E-commerce112

Identification and Authentication of the Parties113

Online Liability114

Conclusion118

Chapter Fourteen Taxation and E-commerce124

Introduction124

Organization for Economic Cooperation and Development125

European Union126

The United States126

Performance130

Chapter Fifteen The Future of E-commerce130

Mobility131

Address Management131

Enhanced Integration131

Security and Privacy131

Personalization132

Standards132

E-training132

E-commerce Will Grow132

Reference Key to the Exercises137

Bibliography151