图书介绍

广告文化选读2025|PDF|Epub|mobi|kindle电子书版本百度云盘下载

丁少彦编著
出版社：武汉：武汉大学出版社
ISBN：9787307091634
出版时间：2011
标注页数：232页
文件大小：64MB
文件页数：243页
主题词：英语－高等学校－教材；广告文化－西方国家

PDF下载

点此进入-本书在线PDF格式电子书下载【推荐-云解压-方便快捷】直接下载PDF格式图书。移动端-PC端通用
种子下载[BT下载速度快]温馨提示：（请使用BT下载软件FDM进行下载）软件下载地址页直链下载[便捷但速度慢] [在线试读本书] [在线获取解压码]

点击复制MD5值：41486bcf416e90fc550652eaf53720ae

下载说明

广告文化选读PDF格式电子书版下载

下载的文件为RAR压缩包。需要使用解压软件进行解压得到PDF格式图书。

点击复制85GB完整离线版磁力链接到迅雷FDM等BT下载工具进行下载详情点击-查看共享计划

建议使用BT下载工具Free Download Manager进行下载,简称FDM(免费,没有广告,支持多平台）。本站资源全部打包为BT种子。所以需要使用专业的BT下载软件进行下载。如BitComet qBittorrent uTorrent等BT下载工具。迅雷目前由于本站不是热门资源。不推荐使用！后期资源热门了。安装了迅雷也可以迅雷进行下载！

（文件页数要大于标注页数，上中下等多册电子书除外）

注意：本站所有压缩包均有解压码： 点击下载压缩包解压工具

图书目录

Chapter 1 Understanding Advertising1

Introduction1

Part Ⅰ Understanding Advertising2

Passage 1 History of Advertising in the United States2

Passage 2 Perspectives of Advertising12

Part Ⅱ Approaches of Advertising:Semiotic and Content Analysis19

Passage 3 Myth Today20

Passage 4 Rhetoric of the Image30

Passage 5 Content Analysis35

Chapter 2 Body and Power44

Introduction44

Part Ⅰ Gender,Body,Self45

Passage 1 Gendered Bodies45

Passage 2 The Construction of the Body52

Passage 3 The Reification and Commodification of the Body60

Part Ⅱ Critiquing and Resisting Gendered Body67

Passage 4 Body and Power67

Passage 5 Power,Knowledge,Body69

Passage 6 From Victims to Agents72

Chapter 3 Representing the Racial Other77

Introduction77

Part Ⅰ The Stereotyped Black Body78

Passage 1 Stereotypes of African Americans in the United States78

Passage 2 Advertising to the Black Audience81

Part Ⅱ Critiquing Stereotypes of African Americans85

Passage 3 Colonial Discourse and the Construction of the Other85

Passage 4 The Myth of Race and the Black Bestial Sexuality87

Passage 5 The Fact of Blackness91

Part Ⅲ Otherizing Foreigners and Foreign Land94

Passage 6 Feminizing the Other and the Colonial Gaze in American Advertising94

Passage 7 The Meaning of Colonial Gaze98

Chapter 4 Marketing Youth Culture102

Introduction102

Part Ⅰ The Meaning of Fashion103

Passage 1 Fashion as a Social Code103

Passage 2 Fashion and Identity109

Part Ⅱ Branding and Culture115

Passage 3 Advertising and Brand Equity115

Passage 4 Branding with Culture120

Part Ⅲ Fashioning and Branding Youth Culture130

Passage 5 Youth Subculture,Style and Self130

Passage 6 Branding with Youth Culture134

Chapter 5 Consumption,Globalization and Multicultural Advertising144

Introduction144

Part Ⅰ Consumption and Multicultural Representation145

Passage 1 Consumption and the Sign Value of Goods145

Passage 2 Sexuality for Sale152

Part Ⅱ Globalization,Localization and Advertising160

Passage 3 Cultural Globalization160

Passage 4 Global Brands and Global Advertising167

Passage 5 Global Advertising and Cultural Differences171

Chapter 6 Selling Nature175

Introduction175

Part Ⅰ From Domination to Protection of Nature176

Passage 1 Capitalism,Technology and Nature176

Passage 2 Ecofeminism:A General Introduction182

Part Ⅱ Advertising and the Commercialization of Nature196

Passage 3 The Myth of the Pastoral:Paradise Lost196

Passage 4 Media Representation and Cultural Conceptions of Nature202

Appendix214