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跨文化商务沟通 英文2025|PDF|Epub|mobi|kindle电子书版本百度云盘下载

跨文化商务沟通 英文
  • 刘琴，王丽峰主编；赵丹，翁雨淋，裴沁，蒲慧副主编 著
  • 出版社： 武汉：武汉理工大学出版社
  • ISBN：9787562948452
  • 出版时间：2015
  • 标注页数：182页
  • 文件大小：32MB
  • 文件页数：190页
  • 主题词：商业管理－公共关系学

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图书目录

Chapter One Culture and Intercultural Communication1

Ⅰ．Culture2

1.1 The Definition of Culture2

1.2 The Characteristics of Culture5

Ⅱ．Communication6

2.1 The Definition of Communication6

2.2 The Communication Process7

Ⅲ．Business Communication9

3.1 The Definition of Business Communication9

3.2 The Structure of Business Communication10

Ⅳ．Intercultural Communication11

Chapter Two Cultural Patterns19

Ⅰ．Hall's High-context and Low-context Orientations20

Ⅱ．Kluckhohn and Strodtbeck's Value Orientations23

2.1 Human Nature23

2.2 Humankind and Nature24

2.3 Sense of Time25

2.4 Activity25

2.5 Social Relationship26

Ⅲ．Hofstede's Cultural Dimensions27

3.1 Individualism versus Collectivism28

3.2 Uncertainty Avoidance28

3.3 Power Distance29

3.4 Masculinity versus Femininity29

3.5 Long-term versus Short-term Time Orientation30

Chapter Three Verbal Communication34

Ⅰ．Understanding Language35

Ⅱ．The Relationship between Language and Culture36

2.1 The Influence of Culture on Language36

2.2 The Influence of Language on Culture40

Ⅲ．Meanings of Words41

3.1 Defining Denotational Meaning and Connotational Meaning41

3.2 Culturally Loaded Words44

Ⅳ．Discourse Patterns and Thought Patterns47

4.1 Parataxis V.S.Hypotaxis47

4.2 Subjective V.S.Objective47

4.3 Deductive V.S.Inductive48

4.4 Linear V.S.Nonlinear49

Chapter Four Nonverbal Communication59

Ⅰ．The Definition of Nonverbal Communication59

Ⅱ．Nonverbal Communication and Culture60

Ⅲ．Functions of Nonverbal Communication61

Ⅳ．Elements of Nonverbal Communication63

4.1 Kinesics63

4.2 Proxemics71

4.3 Chronemics73

4.4 Paralanguage75

4.5 Silence76

4.6 Clothing77

Chapter Five Written Communication83

Ⅰ．Four Keys to Effective Writing84

1.1 Identifying Your Audience85

1.2 Establishing Your Purpose86

1.3 Formulating Your Message87

1.4 Selecting Your Tone88

Ⅱ．Practical Writing90

2.1 How to Write a Letter?90

2.2 How to Apply for an Ideal Job?92

2.3 How to Write a Report?99

2.4 How to Write a Memo?104

Chapter Six Intercultural Business Etiquette and Protocol110

Ⅰ．The Importance of Appropriate Etiquette and Protocol112

Ⅱ．Cultural Difference in Business Etiquette and Protocol113

2.1 Initial Business Relationships113

2.2 Social Entertainment121

2.3 Gift-giving Etiquette128

2.4 Conversation Taboos133

Chapter Seven Intercultural Business Negotiation140

Ⅰ．Understanding Negotiation141

1.1 The Definition of Negotiation141

1.2 Intercultural Negotiation Variables141

Ⅱ．Intercultural Negotiation Process146

2.1 Pre-negotiation Stage146

2.2 Face-to-face Negotiation149

2.3 Post-negotiation151

Ⅲ．Cross-cultural Negotiations(Different Negotiation Styles)151

3.1 Chinese Styles of Negotiation152

3.2 U.S.Approaches to Negotiation153

3.3 Japanese Styles of Negotiation153

Ⅳ．Intercultural Negotiation Strategies154

Chapter Eight Managing Intercultural Conflicts166

Ⅰ．The Problems in Intercultural Communication167

1.1 The Complexity in Intercultural Communication167

1.2 The Conflicts in Intercultural Business Communication173

Ⅱ．The Steps Eliminating Intercultural Business Communication Barriers174

References180

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