经济与商务2025|PDF|Epub|mobi|kindle电子书版本百度云盘下载

经济与商务PDF格式电子书版下载

注意：本站所有压缩包均有解压码： 点击下载压缩包解压工具

Part Ⅰ　Principles and ConceptsEconomy＆BusinessChapter 1 Economics Basics3

1.1 Why Study Economics?3

1.2 What Is Economics All about?4

1.3 Scarcity4

1.4 Big Ideas of Economics5

1.5 Trade-offs6

1.6 Opportunity Costs6

1.7 Production Possibilities Frontier(PPF)7

1.8 Utility8

Chapter 2 The Economic Systems16

2.1 What Is an Economic System?16

2.2 Two Major Competing Economic Systems16

2.3 The Market System19

2.4 Characteristics of the Market System21

2.5 Market Reforms in China23

Chapter 3 Market Pricing30

3.1 What Is a Market?30

3.2 Demand and Supply31

3.3 Supply and Demand Relationship33

3.4 Equilibrium and Disequilibrium33

3.5 Elasticity35

3.6 Price and the Market Price38

Chapter 4 Macroeconomics and Microeconomics44

4.1 What's the Difference between Macroeconomics and Microeconomics?44

4.2 Inflation and Deflation45

4.3 Unemployment46

4.4 Monetary Policy47

4.5 Fiscal Policy48

4.6 Applied Microeconomics49

Chapter 5 Marketing58

5.1 What Is Marketing?58

5.2 Needs,Wants and Demands59

5.3 The Determinants of Individual Demand60

5.4 Purpose of Marketing60

5.5 Exchange Is the Focus of Marketing61

5.6 Market Segmentation62

5.7 Quality in Marketing62

5.8 Concepts in Marketing63

5.9 Relationships in Marketing65

5.10 Internet and Marketing66

5.11 Model of Marketing66

Chapter 6 Legal Forms of Business Organizations75

6.1 Introduction75

6.2 Sole Proprietorship76

6.3 General Partnership77

6.4 Limited Partnership78

6.5 Limited Liability Partnerships79

6.6 Limited Liability Company80

6.7 Corporations81

6.8 Traditional Cooperatives83

6.9 Other Forms of Business Organizations/Combinations85

6.10 Conclusion86

Chapter 7 Distribution Channels92

7.1 The Definition of a Distribution Channel92

7.2 Functions of Intermediaries92

7.3 Channel Members93

7.4 Wholesale Distribution of Consumer Products95

7.5 Retail Distribution97

7.6 Market Intensity100

7.7 Channel Management100

7.8 Physical Distribution101

Chapter 8 Marketing Communications111

8.1 Introduction111

8.2 Model of Communication111

8.3 Promotional Mix114

8.4 Advertising117

8.5 Sales Promotion119

8.6 Public Relations120

8.7 Direct Marketing120

8.8 Sponsorships121

Chapter 9 The International Economy131

9.1 What Is International Economics?131

9.2 Reasons for Trade132

9.3 Some Trade Terminology134

9.4 What Is International Business?135

9.5 The Scope of International Business Activities135

9.6 International Risk136

9.7 The Introduction to the WTO137

Chapter 10 International Finance149

10.1 Trade Imbalances149

10.2 The Balance of Payments150

10.3 The Foreign Exchange Market-Definitions151

10.4 Exchange Rate Systems156

Chapter 11 Entrepreneurship and Change165

11.1 Overview165

11.2 Dream166

11.3 Preparing for the Adventure168

11.4 Business Options170

11.5 Lifestyle Considerations172

11.6 Characteristics of the Successful Entrepreneur173

Chapter 12 Principles of Business Ethics184

12.1 Overview184

12.2 Make an Ethical Decision185

12.3 Business Education-Ethics and New Professionals187

12.4 Socially Responsible Business-Doing the Right Thing188

12.5 Intellectual Property:Yours,Mine,and Ours190

12.6 Quality Standards191

12.7 Marketing with a Conscience:Sales and Ethics193

12.8 Corporate Wrongdoing:Corruption,Bribery,Scandals,etc195

Part Ⅱ Practice209

Business English Correspondence and ConversationChapter 13 Format of Business Correspondence209

Chapter 14 Establishing Business Relationship215

Chapter 15 Inquiry and Quotation230

Chapter 16 On Price253

Chapter 17 Ordering272

Chapter 18 Contract287

Chapter 19 Terms of Payment307

Chapter 20 Shipment327

Chapter 21 Claims and Arbitration348

Chapter 22 Agency357

Apppendix Some Commonly Used INCOTERMS371