新编商务英语阅读教程 22025|PDF|Epub|mobi|kindle电子书版本百度云盘下载

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Unit 1 Trade(1)—International Marketing1

Text:Global Marketing1

Fast Reading:Passage 1 The Value of Special Training in Speech8

Passage 2 The Role of Trade10

Reading Skill:Active Reading13

Practice:Microsoft Goes after Google14

Unit 2 Trade(2)—Marketing in China18

Text:Strategic Issues in Chinese Marketing18

Fast Reading:Passage 1 The Changing Concept of Marketing29

Passage 2 How to Serve Customers31

Reading Skill:Identifying Different Purposes for Reading33

Practice:Power of Invention34

Unit 3 Internet and E-commerce38

Text:Weaving the Web38

Fast Reading:Passage 1 On-liners Move Off-line45

Passage 2 E-books Ready for Markets Next Year47

Reading Skill:Keeping a Reading Journal48

Practice:Two Ways of Life49

Unit 4 Investment52

Text:Foreign Direct Investment52

Fast Reading:Passage 1 Product Life Cycle61

Passage 2 Office Politics63

Practice:The Psychology of Money65

Reading Skill:Finding Topics65

Unit 5 Service69

Text:Aspects of Services69

Fast Reading:Passage 1 Oil of Olay's Line of Cosmetics Hits Shelves80

Passage 2 The Quality of Production82

Reading Skill:Locating the Topic Sentence83

Practice:The Soft Sell84

Unit 6 Public Relations88

Text:The Skills of Public Relations88

Fast Reading:Passage 1 Henry Ford and the American Automobile94

Passage 2 Brain Drain97

Reading Skill:Locating Implied Main Idea100

Practice:The Fatal Promise of Cloning101

Unit 7 Tourism(1)105

Text:Reform and Opening of China's Tourist Industry105

Fast Reading:Passage 1 Credit Card112

Passage 2 Shop and Shopping Areas in Britain115

Reading Skill:Making Inferences118

Practice:Steps in Data Processing119

Unit 8 Tourism(2)123

Text:International Tourism:the Future123

Fast Reading:Passage 1 Table Manners135

Passage 2 The Interview as a Method of Assessment138

Reading Skill:Identifying Types of Language141

Practice:The Euromarkets142

Unit 9 Management144

Text:The Job of a Manager144

Fast Reading:Passage 1 Strategies and Tactics in Business Negotiating151

Passage 2 Come to Face the Heat154

Reading Skill:Differentiating Facts from Opinions157

Practice:Economic Growth158

Unit 10 Finance161

Text:The Global Financial System161

Fast Reading:Passage 1 Current Accounts168

Passage 2 International Payment of Goods171

Reading Skill:Patterns of Organization173

Practice:The Retail Promotion Mix174

Unit 11 Information Technology177

Text:It Grows Up177

Fast Reading:Passage 1 The Number One Problem186

Passage 2 Magplane Gets off the Ground188

Reading Skill:Learning about Arguments189

Practice:The Executive's Job in Business Organization190

Unit 12 Transportation193

Text:The Importance of Transportation193

Fast Reading:Passage 1 Dot-names Still Hot Items202

Passage 2 Word of the Millennium203

Practice:The Court System in the United States205

Reading Skill:Critical Reading205

Unit 13 International Organization208

Text:GATT208

Fast Reading:Passage 1 International Trade217

Passage 2 Soy:Grace Period to Prevent Trade Slump218

Reading Skill:Attitude and Tone of the Author220

Practice:International Marketing221

Unit 14 Business Law224

Text:Sales Law224

Fast Reading:Passage 1 What Is Business?235

Passage 2 Mercedes-Bens Gets Turning Upside Down237

Reading Skill:Expanding Your Reading Experience238

Practice:The General Agreement on Tariffs and Trade239

Unit 15 Globalization243

Text:The Trend of Globalization243

Fast Reading:Passage 1 Etiquette and Skills of Interviews256

Passage 2 Further Career258

Reading Skill:Using the Dictionary259

Practice:The Internet Economy260

Keys to Exercises264

Appendix Ⅰ Glossary272

Appendix Ⅱ Idioms and Expressions287

Appendix Ⅲ Special Terms293

Appendix Ⅳ Famous Corporations of the World301

Acknowledgements306