经济管理专业英语2025|PDF|Epub|mobi|kindle电子书版本百度云盘下载

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Lesson 1 Supply and Demand1

1.1 The Supply and Demand Model1

1.2 Case One:Can Good News for Farming Be Bad News for Farmers?12

1.3 Case Two:Why did OPEC Fail to Keep the Price of Oil High?15

1.4 Case Three:Does Drug Interdiction Increase or Decrease Drug-Related Crime?17

关键词解释19

词汇20

课文注释22

Lesson 2 Some Fundamentals of Game Theory23

2.1 Game Trees:Decision Trees for Strategic Situations24

2.2 Dominant Strategy Equilibrium27

2.3 Perfect Equilibrium29

关键词解释33

词汇34

课文注释35

Lesson 3 The IBM and Microsoft Cases36

3.1 The IBM Case36

3.2 The Microsoft Case39

3.3 A Competitive Perspective on Internet Explorer44

关键词解释52

词汇53

课文注释54

Lesson 4 Choice Under Uncertaintv55

4.1 Describing Risk56

4.2 Different Preferences Toward Risk62

4.3 Example One:Business Executives and the Choice of Risk66

4.4 Example Two:Deterring Crime67

词汇69

关键词解释69

课文注释71

Lesson 5 Public Goods72

5.1 The Free Rider Problem74

5.2 Efficiency and Public Goods76

5.3 Some Important Public Goods78

5.4 The Difficult Job of Cost-Benefit Analysis81

关键词解释84

词汇85

课文注释86

Lesson 6 The Balance Sheet87

6.1 What Is a Balance sheet?88

6.2 The Internal Balance Sheet of a Company91

6.3 How Much Is a Business Worth?101

6.4 The Balance Sheet:The Essence104

关键词解释107

词汇108

课文注释109

Lesson 7 Credit Management110

7.1 Terms of the Sale111

7.2 The Decision to Grant Credit:Risk and Information117

7.3 Optimal Credit Policy122

7.4 Credit Analysis125

7.5 Collection Policy126

7.6 How to Finance Trade Credit130

7.7 Summary and Conclusions130

关键词解释135

词汇136

课文注释137

Lesson 8 Long-Term Financing:An Introduction138

8.1 Common Stock138

8.2 Corporate Long-Term Debt:The Basics147

8.3 Preferred Stock152

8.4 Patterns of Financing156

8.5 Recent Trends in Capital Structure161

8.6 Summary and Conclusion161

关键词解释166

词汇167

课文注释168

Lesson 9 Sales?Marketing:9 Keys to Selling Your Products169

9.1 Key 1:The Need to Understand the Complexity of Marketing169

9.2 Key 2:Why the Job of the Marketing Manager Is Key to the Success of the Firm172

9.3 Key 3:Understanding Why Knowledge of the Marketing Environment Contributes to a Firm s Success174

9.4 Key 4:The Importance of Understanding the Consumer177

9.5 Key 5:How to Generate Repeat Purchases182

9.6 Key 6:Establishing a Brand Name Is a Key Strategic Advantage184

9.7 Key 7:Advertising As a Promotional Tool186

9.8 Key 8:Case Study:A Marketing Success Story188

9.9 Key 9:Future Directions of Marketing Strategies190

关键词解释194

词汇195

课文注释196

Lesson 10 The World of International Trade197

10.1 A Framework for International Trade198

10.2 Comparative and Competitive Advantage205

关键词解释212

词汇213

课文注释214

Lesson 11 Entering International Markets through Exports215

11.1 Exporting as a Learning Experience215

11.2 Direct Exporting218

11.3 Determining the Direct Export Channel221

11.4 Export Operations227

关键词解释235

词汇237

课文注释238

Lesson 12 Entering International Markets through Licensing and Other Contractual Arrangements239

12.1 Licensing As a Primary Entry Mode240

12.2 Protecting Industrial Property Rights Abroad244

12.3 Negotiating the Licensing Agreement249

12.4 International Franchising258

12.5 Other Contractual Entry Modes262

关键词解释266

词汇267

课文注释268

13.1 Trade-Creating Customs Unions269

Lesson 13 Economic Integration:Customs Unions and Free Trade Areas269

13.2 Trade-Diverting Customs Unions272

13.3 The Theory of the Second Best and Other Static Welfare Effects of Customs Unions276

13.4 Dynamic Benefits from Customs Unions279

关键词解释281

词汇283

课文注释284

Lesson 14 Evolution of the International Monetary System286

14.1 Brief Introduction286

14.2 Bimentallism:Before 1875287

14.3 Classical Gold Standard:1875～1914288

14.4 Interwar Period:1915～1944292

14.5 Bretton Woods System:1945～1972292

14.6 The Flexible Exchange Rate Regime:1973～Present295

关键词解释296

词汇297

课文注释299

15.2 Factors Affecting Exchange Rate Movements300

15.1 What Is Exchange Rate Risk?300

Lesson 15 Understanding and managing Exchange Rate Risk300

15.3 Managing Exchange Rate Risk305

关键词解释309

词汇310

课文注释312

Lesson 16 Foreign Direct Investment313

16.1 Why Do Firms Invest Overseas?315

16.2 Trade Barriers and Imperfect Labor Market316

16.3 Intangible Assets and Vertical Integration318

16.4 Product Life Cycle and Shareholder Diversification Services321

关键词解释323

词汇324

课文注释325

Lesson 17 Bank Investments326

17.1 Types of Risk327

17.2 Types of Bank Investments330

17.3 Securities Activities and Services at Banks334

关键词解释336

17.4 Summary336

词汇338

课文注释339

Lesson 18 Bank Loan341

18.1 Commercial and Industrial Loans341

18.2 Interest Rates345

18.3 Asset and Liability Management347

关键词解释350

词汇351

课文注释351