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多模态叙事语篇研究2025|PDF|Epub|mobi|kindle电子书版本百度云盘下载

刘晓琳著著
出版社：哈尔滨：哈尔滨工程大学出版社
ISBN：9787566109415
出版时间：2015
标注页数：142页
文件大小：32MB
文件页数：154页
主题词：语法学－研究

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图书目录

Chapter One Introduction of Multimodal Narratives1

1.1 Narrative1

1.2 Semiotics and Narrative3

1.3 On Modes and Media4

1.4 Method for Analyzing Multimodal Narrative6

Chapter Two Compositional,Interpersonal and Representational Meanings in the Multimodal Discourse Analysis7

2.1 Introduction7

2.2 Systemic Functional Grammar and Multimodality8

2.3 Relevant the Orgies of Text and Images and of Their Relations：Barthes and Halliday12

2.4 Sample Analysis16

2.5 Summary29

Chapter Three A System for Image-Text Relations32

3.1 A System for Image-Text Relations32

3.2 Units and Realizations of Status Relations34

3.3 Logico-Semantic Relations36

3.4 Units and Realizations of Logico-Semantic Relations38

3.5 Equal-Status and Logico-Semantics Combined39

3.6 Summary41

Chapter Four Multimodal Digital Semiotics and Software43

4.1 Introduction43

4.2 The Fox News Video45

4.3 Multimodal Analysis Software46

4.4 Modeling the Multimodal Semantic Data Using Allen's Temporal Logic50

4.5 Discussion60

4.6 Summary61

Chapter Five Multimodal Storytellers：How to Use Multimodal Semiotics to Narrate63

5.1 Artefactual Literacies and Multimodality in Narrative Texts63

5.2 Narrative Theory and Magical Realism64

5.3 The Simultaneity of Experience Represented in Converging Time and Space71

5.4 Implications for Narrative in the Classroom75

Chapter Six Case Study One：Multimodal Analysis of Film77

6.1 Implicature in Film Communication80

6.2 Data Set and Methodology86

6.3 The Process of Analysis87

6.4 Analysis and Discussion：Implicature at the Service of Comedy and Romance in Bridget Jones Films95

6.5 Summary110

Chapter Seven Case Study Two：Multimodal Analysis in Advertising Narrative113

7.1 Advertising Research in Medias117

7.2 Multimodal Analysis in Advertising Communication120

7.3 Exploring Multimodal Narrative in Advertising121

7.4 Analytical Framework128

7.5 Summary131

References134