国际商务研究性教学设计2025|PDF|Epub|mobi|kindle电子书版本百度云盘下载

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Part Ⅰ Research Qualification Cultivation3

Chapter One Developing Business Personality3

Ⅰ．Changing roles and responsibilities of business schools4

Ⅱ．Students' responsibilities in professional development7

Ⅲ．The business personality8

Ⅳ．Creative activities to develop your business personality10

Ⅴ．Conclusions11

References12

Chapter Two Problem-Solving Methodology14

Ⅰ．Personal/cultural differences15

Ⅱ．Universal approach16

1．Problem solving scenario17

2．Seeking out and defining the problem:5 whys17

3．Identifying alternative solutions19

4．Evaluation and choosing the appropriate alternative21

5．Implementation22

6．Monitor and control outcomes24

Ⅲ．Barriers to problem-solving24

1．Heuristics24

2．Procrastination25

3．Dissonance reduction25

4．Decision confirmation26

5．Defensive avoidance26

6．Incrementalizing27

7．Conservative information analysis27

8．Groupthink27

9．Time and cost constraints28

Ⅳ．Utilization of exercises28

1．Five-square configuration28

2．Nine dots28

3．Exercise solutions29

References30

Chapter Three Efficient Learning Style33

Ⅰ．Leaning styles34

1．Visual learning34

2．Auditory learning35

3．Kinesthetic(Experience)learning35

Ⅱ．Study preparation36

1．My method of study36

2．Additional methods of studying38

Ⅲ．Presentation in English40

1．How to format and present a presentation40

2．How to prepare a presentation43

Ⅳ．Practicing English44

1．Speak English with your friends44

2．Watch the entire show or movie in English45

3．Make friends with any English speaking students on campus45

4．Practice writing and reading comprehension on line45

Ⅴ．How to prepare for life abroad46

1．Cultural differences46

2．How to succeed in America48

Ⅵ．Certified Global Business Professional(CGBP)exam49

1．What is CGBP49

2．The benefits of CGBP50

References50

Part Ⅱ Research Technique Approach53

Chapter Four Business Graph Analysis53

Ⅰ．Why make a graph analysis54

Ⅱ．Types of graphs54

1．A bar graph55

2．A pie graph55

3．A curve graph57

4．A table58

Ⅲ．How to create and analyze graphs59

1．Designing graphs59

2．Choosing the types of graphs61

3．Analyzing graphs67

Ⅳ．Examples of graph analysis72

Ⅴ．Graph analysis assignment84

1．Individual assignment84

2．Group assignment85

References87

Chapter Five Searching Internet Resources91

Ⅰ．Why search internet resources92

1．Expanding opportunities to tap a vast reservoir of knowledge and expertise online92

2．Allowing greater flexibility in learning hours and location92

3．Making students'collaborative work dramatically easier92

4．Providing students a self guided learning tool93

Ⅱ．How to use OpenCourseWare93

1．What is OpenCourseWare?93

2．The ways to access open courseware94

Ⅲ．How to use distance learning modules97

1．Browse modules by international economic organization98

2．Browse modules by other organization110

Ⅳ．How to use textbook publishers' resources117

1．McGraw-Hill117

2．Cengage122

Ⅴ．How to use video depositories125

1．Browse video depositories by university126

2．Browse video depositories by international economic organization130

3．Browse video depositories by media corporation134

References137

Chapter Six Academic Research and Writing139

Ⅰ．What is academic research and writing?140

1．Academic research helps the search for knowledge140

2．Academic research follows a certain structural process140

3．The key academic genre is the research article141

Ⅱ．What to do in academic research and writing?141

1．Do an academic research141

2．Writing an academic paper142

Ⅲ．The examples of academic research and writing145

1．Example of research paper one145

2．Example of research paper two154

Ⅳ．Academic research and writing assignment162

References167

Appendix 1:Assessment Form of Headline News Report168

Appendix 2:Example of a Headline News Report169

Chapter Seven Presentation Skills and Methods174

Ⅰ．Why make presentation175

Ⅱ．How to prepare a presentation175

1．Find out your topic175

2．Know your subject and collect your materials176

3．Know your audience176

4．Write the draft177

5．Rehearse the talk177

6．Predict questions178

Ⅲ．The structure of a presentation178

1．The opening/intrduction(what you are going to tell them)178

2．The body(tell them)178

3．The summary(what you've told them)180

4．The closing180

5．Question and answer sessions180

6．Tips for perfecting the presentation181

Ⅳ．How to make PowerPoint effective183

1．Tips for the PowerPoint content183

2．Tips for the PowerPoint format183

3．Tips for making multimedia presentations185

Ⅴ．How to deliver a presentation185

1．Go there early and check everything185

2．Etiquette of giving presentation186

3．Speak clearly and loudly with authority186

4．Maintain sincere eye contact186

5．Be relax187

6．Mind your body language187

7．Sense of humot187

References187

Part Ⅲ Research in Business Cycle191

Chapter Eight Export Marketing Planning191

Ⅰ．What is an export marketing plan192

Ⅱ．How to develop and format an export marketing plan192

1．Executive summary192

2．Situation analysis192

3．Marketing strategy194

4．Financial projection195

5．Implementation controls195

Ⅲ．Sample marketing plan:PM Produce export marketing plan196

1．Executive summary196

2．Situation analysis196

3．Marketing strategies198

4．Financials200

5．Controls200

Ⅳ．Export marketing plan assignment201

1．Creating export marketing mini-cases201

2．A written work of export marketing plan202

Appendix 1 Mini-cases Evaluation Form203

Appendix 2 Oral Presentation Evaluation Form204

Appendix 3 IEEE Format205

Appendix 4 Assessment Scale for marketing Plan211

Appendix 5 Marketing Plan Criteria212

References213

Chapter Nine Analysis of Multinational Corporations215

Ⅰ．What is a multinational corporation216

Ⅱ．Who are top multinational corporations in the world217

1．Fortune Global 500217

2．Forbes Global 2000217

3．Financial Times Global 500218

Ⅲ．Why analyze multinational corporations219

1．MNCs are leading forces of the global economy219

2．MNCs are huge economic entities in the world219

3．MNCs have been expanding abroad rapidly220

4．MNCs have been promoting economic globalization221

5．MNCs have been accelerating internationalization of production221

6．MNCs have been boosting international trade221

7．MNCs have been pushing international capital flow221

8．MNCs have been prompting the spread of knowledge globally222

Ⅳ．How to analyze multinational corporations222

1．Starting from basic information about MNCs222

2．SWOT analysis of the corporation225

3．Strategy analysis of the corporation228

4．The corporation and China232

Ⅴ．Multinational corporations analysis assignment232

Appendix Industry List By Fortune Global 500241

References242

Chapter Ten Import and Export Transactions245

Ⅰ．Why do import and export transactions246

Ⅱ．The preparation of import and export transactions246

1．Doing marketing research246

2．Preparing a marketing report247

3．Conducting business negotiation248

Ⅲ．Understanding sales contract and letter of credit249

1．Sales contract/confirmation249

2．Letter of credit250

Ⅳ．Preparing the documents251

1．Commercial invoice251

2．Bill of lading252

3．Insurance policy/certificate253

4．Draft/Bill of exchange253

5．Packing list254

6．Certificate of origin254

Ⅴ．Assignment for import and export transactions255

1．Transaction operators255

2．Transaction terms255

3．Transaction procedures255

4．Transaction assessment256

Appendix 1 Sales confirmation template257

Appendix 2 A Sales Contra259

Appendix 3 An L/C Application260

Appendix 4 Letter of credit261

Appendix 5 A Commercial Invoice263

Appendix 6 A Bill of Lading264

Appendix 7 An Insurance Policy265

Appendix 8 A Packing List＆Weight Note266

Appendix 9 A Bill of Exchange267

Appendix 10 A Certificate of Origin268

References269

Chapter Eleven Business Financial Analysis270

Ⅰ．Why do business financial analysis?271

Ⅱ．Financial ratios in business financial analysis271

Ⅲ．Financial analysis of Haier group272

1．Measuring overall profitability273

2．Assessing operating management:decomposing275

3．Evaluating investment management:decomposing asset turnover278

4．Evaluating financing management:analyzing financial leverage281

5．Assessing sustainable growth rate285

6．Summary286

Ⅵ．Financial analysis assignment287

1．Choosing a target company288

2．Describing business strategy288

3．Analyzing financial ratio288

4．Providing conclusion/recommendation288

5．Delivering class presentation288

6．Grading289

NOTES289

Appendix 1 Haiet Group Consolidated Balance Sheet（？）290

Appendix 2 Haier Group Consolidated Income Statement（？）292

References293

Chapter Twelve Foreign Exchange Trading294

Ⅰ．What is“foreign exchange trading”295

Ⅱ．Why make forex trading295

Ⅲ．Introduction to the forex market296

Ⅳ．How to trade forex299

1．Where to find a trading platform299

2．How to forecast exchange rates299

3．Detailed guide on forex trading308

Ⅴ．Assignment of the forex trading practice311

1．A written work of trading plan311

2．A written work of trading report311

3．Oral presentation311

Ⅵ．The criteria of assessment312

1．Overall assessment312

2．Assessment scale for written work312

3．Assessment scale for oral presentation312

4．Assessment of trading performance312

5．Assessment of attendance and participation313

Appendix 1 Forex Trading Plan Template313

Appendix 2 Example of Forex Trading Plan314

Appendix 3 Forex Trading Report Template316

Appendix 4 Example of Fundamental Analysis317

Appendix 5 Example of Technical Analysis318

Appendix 6 Grading Policy319

Appendix 7 Assessment Scale for Written Work320

Appendix 8 Oral Presentation Marking Sheet321

Appendix 9 Assessment Scale for Trading Performance322

References322