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国际商务英语阅读 = reading practice for international business english2025|PDF|Epub|mobi|kindle电子书版本百度云盘下载

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文件大小：95MB
文件页数：380页
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图书目录

Chapter 1 General View of International Business1

Text 1 GATT and WTO3

Text 2 Globalization13

Chapter 2 International Business Law25

Text 1 Elements of International Contract27

Text 2 Termination of an Offer36

Chapter 3 Economic Integration45

Text 1 The European Union47

Text 2 European Integration in a Global Context58

Chapter 4 INCOTERMS 201067

Text 1 Incoterms 201069

Text 2 Incoterms 2010：ICC Official Rules for the Interpretation of Trade Terms79

Chapter 5 International Logistics90

Text 1 International Supply Chain91

Text 2 Management of International Logistics101

Chapter 6 International Payments108

Text 1 Letter of Credit111

Text 2 Collection122

Chapter 7 International Finance132

Text 1 Foreign Exchange and Its Transactions134

Text 2 The Function of Securities Markets145

Chapter 8 International Marketing158

Text 1 Steps in Marketing Research Process160

Text 2 Product Mix Strategies167

Chapter 9 International Accounting and Taxation177

Text 1 Accounting Standardization178

Text 2 International Taxation188

Chapter 10 International Human Resource Management197

Text 1 Human Resource Management199

Text 2 International Labor Relations211

Chapter 11 Foreign Direct Investment220

Text 1 Understanding Foreign Direct Investment（FDI）221

Text 2 Costs and Benefits of FDI to the Nation-State232

Chapter 12 International Business Environment244

Text 1 Political Risks of Global Business246

Text 2 The Global Social and Economic Environment256

Chapter 13 Culture and International Business267

Text 1 Elements of Culture268

Text 2 Cultural Differences in International Business279

Chapter 14 E-commerce288

Text 1 What is E-commerce？289

Text 2 On-line Auction Business296

Chapter 15 International Business Organizations307

Text 1 International Chamber of Commerce308

Text 2 International Standard Organization321

Chapter 16 China（Shanghai）Pilot Free Trade Zone331

Text 1 Shanghai's Pilot Free Trade Zone333

Text 2 Government Influence on Economic Condition341