21世纪大学实用行业英语综合教程教学参考书2025|PDF|Epub|mobi|kindle电子书版本百度云盘下载

21世纪大学实用行业英语综合教程教学参考书PDF格式电子书版下载

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Unit 1 市场营销1

Text A Marketing Basics1

Text B SWOT Analysis—The First Step of Success in Marketing8

Text C Happy Clients Bring More Business16

Oral Practice21

Mini-Project24

Phrases ＆ Terms25

Surfing the Internet25

Video Clip25

Unit 2 连锁经营28

Text A Operation of Chain Stores28

Text B Franchising35

Text C Case Study—SteinMart45

Oral Practice50

Mini-Project51

Phrases ＆ Terms52

Surfing the Internet52

Video Clip52

Unit 3 国际贸易54

Text A An Introduction to International Trade54

Text B Gains from Trade65

Text C Exporting—An Overview71

Oral Practice76

Mini-Project77

Phrases ＆ Terms78

Surfing the Internet78

Video Clip78

Unit 4 物流81

Text A Overview of Logistics81

Text B Components of a Logistics System91

Text C How Does Third-party Logistics Work?99

Oral Practice103

Mini-Project104

Phrases ＆ Terms105

Surfing the Internet105

Video Clip105

Unit 5 电子商务107

Text A Introduction to E-commerce107

Text B Mobile Commerce116

Text C Amazon Case Study124

Oral Practice132

Mini-Project133

Phrases ＆ Terms134

Surfing the Internet134

Video Clip134

Unit 6 广告137

Text A Introduction to Advertising（Ⅰ）137

Introduction to Advertising（Ⅱ）144

Text B Types of Advertising150

Text C Brand Loyalty Case Study—Coca-Cola Can Change Up159

Oral Practice167

Mini-Project167

Phrases ＆ Terms168

Surfing the Internet168

Video Clip168

Unit 7 财务会计170

Text A Introduction to Accounting170

Text B Cash Flow178

Text C Internal Control184

Oral Practice189

Mini-Project189

Phrases ＆ Terms191

Surfing the Internet191

Video Clip191

Unit 8 酒店业与旅游业193

Text A The Changing Hospitality Industry193

Text B Ecotourism200

Text C Green Hotels Cater to Increasing Numbers of Eco-conscious Travelers206

Oral Practice211

Mini-Project211

Phrases ＆ Terms212

Surfing the Internet212

Video Clip212

Unit 9 法律与伦理214

Text A International Commercial Law214

Text B Anti-piracy Measures222

Text C Managing the Challenges of the Protection of Intellectual Property Rights227

Oral Practice233

Mini-Project234

Phrases ＆ Terms235

Surfing the Internet236

Video Clip236

Unit 10 信息技术的应用238

Text A Security and Privacy Challenges in Cloud Computing Environments（Ⅰ）238

Security and Privacy Challenges in Cloud Computing Environments（Ⅱ）246

Text B Social Network—Facebook252

Text C The Smartphone Information Revolution258

Oral Practice263

Mini-Project266

Phrases ＆ Terms267

Surfing the Internet267

Video Clip267

Unit 11 人力资源269

Text A Functions of Human Resources Management269

Text B External vs Internal Recruitment279

Text C Case Study—Cabinet Manufacturer Improves Efficiency with Automated Workforce Management286

Oral Practice292

Mini—Project293

Phrases ＆ Terms294

Surfing the Internet294

Video Clip294

Unit 12 公共关系297

Text A Public Relations Basics（Ⅰ）297

Public Relations Basics（Ⅱ）306

Text B Learning to Use PR Functions312

Text C The Past and Present of Public Relations318

Oral Practice325

Mini-Project325

Phrases ＆ Terms326

Surfing the Internet326

Video Clip327

Unit 13 企业文化329

Text A Organizational Culture329

Text B Culture:Your Environment for People at Work336

Text C Measuring Organizational Culture（Ⅰ）342

Measuring Organizational Culture（Ⅱ）350

Oral Practice355

Mini—Project357

Phrases ＆ Terms358

Surfing the Internet358

Video Clip358

Unit 14 创业361

Text A Thinking of Starting a Small Business?（Ⅰ）361

Thinking of Starting a Small Business?（Ⅱ）367

Text B Ten Simple Rules for a Successful Start-up371

Text C Tips to Get Rich Young377

Oral Practice386

Mini—Project388

Phrases ＆ Terms390

Surfing the Internet391

Video Clip391