图书介绍

国际商务管理2025|PDF|Epub|mobi|kindle电子书版本百度云盘下载

杨文明主编著
出版社：北京：高等教育出版社
ISBN：7040189682
出版时间：2006
标注页数：472页
文件大小：69MB
文件页数：482页
主题词：国际贸易－商业管理－双语教学－高等学校－教材－英文

PDF下载

点此进入-本书在线PDF格式电子书下载【推荐-云解压-方便快捷】直接下载PDF格式图书。移动端-PC端通用
种子下载[BT下载速度快]温馨提示：（请使用BT下载软件FDM进行下载）软件下载地址页直链下载[便捷但速度慢] [在线试读本书] [在线获取解压码]

点击复制MD5值：7049b76cfcd91e77d338a022adab0173

下载说明

国际商务管理PDF格式电子书版下载

下载的文件为RAR压缩包。需要使用解压软件进行解压得到PDF格式图书。

点击复制85GB完整离线版磁力链接到迅雷FDM等BT下载工具进行下载详情点击-查看共享计划

建议使用BT下载工具Free Download Manager进行下载,简称FDM(免费,没有广告,支持多平台）。本站资源全部打包为BT种子。所以需要使用专业的BT下载软件进行下载。如BitComet qBittorrent uTorrent等BT下载工具。迅雷目前由于本站不是热门资源。不推荐使用！后期资源热门了。安装了迅雷也可以迅雷进行下载！

（文件页数要大于标注页数，上中下等多册电子书除外）

注意：本站所有压缩包均有解压码： 点击下载压缩包解压工具

图书目录

Part Ⅰ For Students3

Unit One International Business Environment3

1.1 Economic Conditions4

1.2 Industry Conditions18

1.3 Global Conditions23

Unit Two　Foundations of Management37

2.1 Defining Management40

2.2 The Essence of Management43

2.3 The Development of Management Thoughts55

Unit Three　Strategic Management72

3.1 Strategy and Strategic Management75

3.2 The Strategic Management Process78

3.3 Levels of Strategy90

Unit Four　Business Organizations104

4.1 Business Planning106

4.2 Organization Charts and Organization Structure113

4.3 Forms of Business Ownership122

Unit Five　Organizational Culture136

5.1 Getting to Know Organizational Culture138

5.2 Identifying Types of Organizational Culture142

5.3 Learning to Read Organizational Culture149

5.4 Diagnosing Organizational Culture156

Unit Six Management Communication167

6.1 Introduction to Communication169

6.2 Organizational Communication177

6.3 Communication as a Manager188

Unit Seven Operations Management197

7.1 Definition and Strategies of Operations Management199

7.2 Operations Controls208

7.3 Production Processes and Technology215

Unit Eight Human Resources Management224

8.1 Introduction226

8.2 Human Resources Management Activities230

8.3 Environmental Concerns and Current Issues248

Unit Nine　Financial Management257

9.1 Accounting and Financial Analysis258

9.2 Financing267

9.3 Business Expanding277

Unit Ten　Marketing Management289

10.1 Developing and Pricing Products291

10.2 Distributing Products303

10.3 Promoting Products312

Unit Eleven　Management Information System326

11.1 Introduction to MIS329

11.2 MIS Resources335

11.3 Reengineering348

Unit Twelve　Project Management358

12.1 Introduction to a Project360

12.2 Project Life Cycle368

12.3 Project Management382

Appendix 1 Business Terms Bank（词汇总表）392

Appendix 2 References408

Overall structure for elements413

Aims413

Assessment Guidance413

Part Ⅱ For Teachers413

Assessment Procedures and Methods414

Demonstrating Knowledge and Understanding421

Roles of Candidate/Assessor/Internal Verifier421

Grading System423

Assessment Records for Unit One425

Assessment Records for Unit Two429

Assessment Records for Unit Three433

Assessment Records for Unit Four437

Assessment Records for Unit Five441

Assessment Records for Unit Six445

Assessment Records for Unit Seven449

Assessment Records for Unit Eight453

Assessment Records for Unit Nine457

Assessment Records for Unit Ten461

Assessment Records for Unit Eleven465

Assessment Records for Unit Twelve469