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高级商务英语2025|PDF|Epub|mobi|kindle电子书版本百度云盘下载

高级商务英语
  • 李建英著 著
  • 出版社：
  • ISBN：
  • 出版时间：2001
  • 标注页数：0页
  • 文件大小：14MB
  • 文件页数：323页
  • 主题词：

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图书目录

Unit 1 Leadership （Ⅰ）1

Text A The Businessman of the Century (I)——Henry Ford and Alfred P. Sloan Jr.1

Text B (1) Fundamentals of Leadership8

Text B (2) Theory X Assumptions11

Text B (3) Theory Y Assumptions12

Unit 2 Leadership（Ⅱ）17

Teat A The Businessman of the Century (II)——Thomas J. Watson Jr. and William H. Gates (III)17

Text B (1) Types of Leadership25

Text B (2) Roles Played by Managers28

Text B (3) Functions of Management30

Unit 3 Economy (I)35

Text A The Free Market Incentive: Self-interest vs. Greed35

Text B (1) Factors of Production40

Text B (2) Basic Kinds of Economic System42

Unit 4 Economy (II)47

Text A Internet-the Latest Techno-revolution47

Text B (1) Measuring Economic Activity55

Text B (2) Business Ethics58

Unit 5 Globalization (I)64

Text A How to Go Global-and Why64

Text B (1) Business in a Global Economy72

Text B (2) The General Agreement on Tariffs and Trade76

Unit 6 Globalization (II)81

Text A Going Global: Lessons from Late Mover81

Text B (1) Ways of Doing Business Internationally93

Text B (2) The World Trade Organization98

Unit 7 Marketing103

Text A How to Acquire Customers on the Web103

Text B (1) Advertising and Sales Promotion112

Text B (2) Products116

Unit 8 Distribution123

Text A Seven Rules of International Distribution123

Text B (1) Channels of Distribution132

Text B (2) Global Distribution Policy136

Unit 9 Branding142

Text A In Service, What's in a Name?142

Text B (1) Branding Strategies149

Text B (2) Packaging and Labeling153

Unit 10 Pricing157

Text A How to Fight a Price War157

Text B (1) Pricing Policy167

Text B (2) Different Kinds of Discounts171

Unit 11 Business Structures177

Text A The Dubious Logic of Global Megamergers177

Text B (1) Business Structure186

Text B (2) Ownership and the Joint Venture192

Unit 12 Competitive Environment198

Text A A Game of Inches198

Text B The Competitive Environment205

Text A Can Citibank Crack the China Market?214

Unit 13 Government and Business214

Text B Government and Business223

Unit 14 Personnel Management (I)232

Text A The Power of E-cruiting232

Text B Empowerment241

Unit 15 Personnel Management(II)251

Text A Behaviored-based Safety251

Text B Beating the Career Blues260

Text A Making Sure Employees Measure Up270

Unit 16 Performance270

Text B (1) Performance Evaluation279

Text B (2) Performance Appraisal System282

Unit 17 Stock287

Text A Getting Rich on Red Chips287

Text B Basic Concepts about Stocks295

Vocabulary Index304

Business Words Index311

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