高校英语应用文写作教程2025|PDF|Epub|mobi|kindle电子书版本百度云盘下载

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CONTENTS1

PART 1 WRITING WHEN MAKING APPLICATIONS1

1．LAYOUT AND CONVENTIONS OF LETTER WRITING1

Sample Reading2

Sample Letter 1—An informal personal letter2

Sample Letter 2—A formal business letter2

Sample Letter 3—A business letter with headed stationery3

Notes Analysis4

1）The schematic structure of an English letter4

2）Mechanics of laying out a letter5

3）Differences between British and American conventions8

4）Criteria of good correspondence8

2．APPLYING FOR JOB VACANCIES10

Sample Reading11

Sample 1/A—A covering letter12

Sample 1/B—A Curriculum Vitae13

Sample 2/A—A covering letter14

Sample 2/B—A Curriculum Vitae15

Sample 3—A CV focusing on professional experience16

Notes Analysis17

1）The organisation of a covering letter17

2）Alternative expressions for writing a covering letter17

3）The layout of a CV18

4）The order for presenting details in a CV19

5）Key reminder:Be impressive but convincing and honest in sellingyourself19

Writing Practice20

3．APPLYING FOR UNIVERSITY ADMISSION23

Sample Reading24

Sample 1—A letter requesting an application form24

Sample 2/A—A personal statement by an English major25

Sample 2/B—A personal statement by a student of Economics27

Notes Analysis28

1）Contents of a personal statement28

2）Essential qualities of a good personal statement28

Writing Practice29

4．FILLING IN APPLICATION FORMS30

Sample Reading31

Sample 1—Application for postgraduate programmes31

Sample 2—Application for undergraduate programmes35

Sample 3—A visa application form38

Sample 4—A bank application form43

Notes Analysis45

1）Standard headings in university application forms45

2）Additional information about some culturally-specific terms48

3）Visa Application form—notes for guidance48

4）Useful terms in bank application forms49

5）Common instructions for filling in forms50

Writing Practice50

PART 2 SECRETARIAL WRITING56

1．NOTICE OF MEETING56

Sample Reading57

Sample 1—A notice of meeting on the blackboard57

Sample 2—A notice of meeting in memo57

participants)58

Sample 3/A—A notice of an international symposium(for domestic58

Sample 3/B—A notice of an international symposium(for overseas59

participants)59

Sample 4—A notice of an international forum(A leaflet)60

Sample 5—A notice of an international conference63

through E-mail63

Notes Analysis65

1）Appropriateness and level of formality65

2）Agenda65

3）Toward more idiomatic expressions66

4）The reply form66

Writing Practice67

2．MINUTES OF MEETINGS69

Sample Reading70

Sample 1—Minutes of a university staff meeting70

Sample 2—Minutes of a company meeting72

Notes Analysis73

1）The heading of minutes73

2）The generic structure of minutes73

3）Past tense and passive voice in minutes75

4）Reported speech in minutes76

5）Amendments in minutes76

Writing Practice76

3．MEMORANDA AND OFFICE MEMOS78

Sample 1—A memo from an executive to inform staff79

of new policies79

Sample Reading79

Sample 2—A memo from staff to report to the superior80

Sample 3—A memo to brief staff on decisions81

at a company meeting81

Sample 4—A memorandum of agreements on a joint project82

Notes Analysis83

1）Functions of formal memoranda83

2）Functions of office memos83

3）General format of memos84

Writing Practice84

4．BUSINESS REPORTS87

Sample Reading88

Sample 1—A report by a Purchasing Agent88

Sample 2—A report by a student writer91

Notes Analysis93

1）Classification of business reports according to purpose93

and style93

2）The organisational pattern of business reports95

3）Detachment and restraint in the language of reports95

4）Business reports in contrast with memos96

5）Business reports in contrast with science/research reports96

Writing Practice97

5．ITINERARIES99

Sample Reading100

Sample 1—A formal itinerary arranged by a travel agency100

Sample 2—A detailed itinerary prepared by a secretary101

2）Layout of an itinerary102

a detailed schedule102

Notes Analysis102

1）Difference between a formal itinerary and102

3）Verb forms in itineraries103

4）Accuracy as an essential quality in writing itineraries103

Writing Practice104

6．NOTES AND OFFICE SLIPS105

Sample Reading106

Sample 1—A note to a colleague about office arrangements106

Sample 2—A note to a professor to make an appointment106

Sample 3—A note to ask for sick leave106

Sample 5—Telephone slip107

Sample 6—Visitor slip107

Sample 4—A note to a foreign guest107

Sample 7—Message slip108

Notes Analysis108

1）Mechanics of note-writing108

2）Stylistic features of note-writing108

Writing Practice109

7．PUBLICITY MATERIALS110

Sample Reading111

Sample 1—An overview of Standard Chartered Bank111

Sample 2—A brief guide to Leeds University Business112

School112

Sample 3—A hotel leaflet(Printed in English and Chinese)114

Sample 4—A brief introduction of Xiamen117

1）Organisation of publicity materials118

Notes Analysis118

2）Be aware of the differences between Chinese and English120

3）The language of advertising—toward more120

idiomatic expression120

4）Useful expressions and structures121

Writing Practice122

PART 3 FOREIGN TRADE CORRESPONDENCE124

1．MAKING ENQUIRIES124

Sample Reading125

Sample 1—Asking for a quotation125

Sample 2—Requesting a catalogue,price-list and samples126

Sample 3—Asking for credit information127

2）Alternatives in language expression128

1）The organisational pattern of a trade enquiry128

Notes Analysis128

3）The printed Enquiry Form129

4）Adopting the right tone129

Writing Practice130

2．MAKING OFFERS131

Sample Reading132

Sample Letter 1—A reply to an initial trade enquiry132

Sample Letter 2—A quotation133

Sample Letter 3—A letter of offer134

Notes Analysis135

1）Organisation of a quotation letter135

2）Organisation of a letter of offer135

3）The candid and friendly opening135

5）Replying to enquiries for unavailable commodities136

4）Drawing attention to specific items in the catalogue136

6）Importance of accuracy in quotations137

Writing Practice137

3．PLACING ORDERS140

Sample Reading141

Sample 1—A new order accompanied by an Order Sheet141

Sample 2—A repeat order by fax144

Notes Analysis145

1）Contents of a purchase order145

2）Useful language structures for placing orders145

3）Replying to orders146

Writing Practice147

4．SALES CONTRACT AND SALES CONFIRMATION149

Sample 1—A Sales Contract150

Sample Reading150

Sample 2—A Sales Confirmation153

Notes Analysis154

1）Components of a Sales Contract154

2）Stylistic features of contract writing155

Writing Practice158

5．MAKING PAYMENT BY LETTER OF CREDIT(L/C)160

Sample Reading161

Sample 1—A bank notification of L/C161

Sample 2—A Letter of Credit162

Notes Analysis163

1）Understanding L/C terminology163

2）Components of a Letter of Credit165

4）Urging establishment of an L/C166

3）Notifying the opening of an L/C166

Writing Practice168

6．SHIPPING169

Sample Reading170

Sample 1—A Shipping Advice170

Sample 2—A fax letter urging immediate shipment171

Sample 3—A reply to complaints about late shipment172

Notes Analysis173

1）Organisation of the Shipping Advice as a letter173

2）Contents and layout of a printed Shipping Advice173

3）The Bill of Lading—an important shipping document174

Writing Practice175

7．COMPLAINTS AND CLAIMS177

consignment178

Sample Reading178

Sample 1—A letter complaining about damage to a178

Sample 2—A letter complaining about poor quality of goods179

Sample 3/A—A reply to complaints（Accepting responsibility）180

Sample 3/B—A reply to complaints（Refusing to181

take responsibility）181

Notes Analysis182

1）Organisation of a letter of complaints/claims182

2）Organisation of a reply to complaints/claims183

3）Courtesy and restraint in lodging complaints/claims184

Writing Practice185

REFERENCE KEY TO EXERCISES AND NOTES188

BIBLIOGRAPHY211