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国际商务英语综合教程2025|PDF|Epub|mobi|kindle电子书版本百度云盘下载

廖瑛主编著
出版社：北京：对外经济贸易大学出版社
ISBN：9787566304766
出版时间：2012
标注页数：166页
文件大小：43MB
文件页数：180页
主题词：国际商务－英语－高等学校－教材

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图书目录

Chapter 1 A Brief Introduction to International Business1

1． What Is Business？1

2．What Is International Business？2

3． The Scope of International Business Activities2

4． International Risk4

5． International Business Law4

6． Commercial Credit6

7． Management of International Business8

8． A Brief Introduction to the WTO9

Chapter 2 Business Organizations15

1． Introduction15

2． Sole Proprietorship15

3． General Partnership16

4． Limited Partnership18

5． Joint Stock Company18

6． Corporations19

7． Transnational Corporations21

Chapter3 Ways of Business29

1． Introduction29

2． Wholesaling29

3． Retailing31

4． Franchising32

5． Agency35

6． E-commerce37

Chapter 4 A Guide to Economics45

1． What Is Economics？45

2． What Is Macroeconomics？45

3． Monetary and Fiscal Policy46

4． What Is Microeconomics？47

5． The Demand Curve47

6． The Supply Curve48

7． The Equilibrium Price48

8． Changes in Demand versus Changes in Quantity Demanded49

9． Changes in Supply versus Changes in Quantity Supplied49

Chapter 5 Types of Competition53

1． Pure Competition53

2． Monopolistic Competition54

3． Oligopoly54

4． Pure Monopoly54

5． Competitive Risk Minimization55

Chapter 6 The Market Economy59

1． Market and Market Economy59

2． Price59

3． Supply and Demand60

4． The Market Price60

Chapter 7 A Brief Introduction to International Business Practices65

1．Introduction65

2． Preparatory Work65

3． Business Negotiation66

4． The Signing of a Contract69

5． The Performance of an Export Contract69

6． The Performance of an Import Contract72

Chapter 8 International Trade Terms and Pricing Principles77

1． Introduction77

2． Definition of the Trade Terms in Incoterms 201080

3． How to Determine the Price for Imports and Exports84

4． Selection of the Money of Account85

5． Commission and Discount85

6． Other Non-price Commercial Technical Terms85

Chapter 9 Marketing91

1． What Is Marketing？91

2． The Marketing Concept91

3． Marketing and Utility92

4． The Target Market93

5． The Industrial Market93

6． Government and Institutional Markets94

7． The Consumer Market95

8． Classes of Consumer Goods96

Chapter 10 The Marketing Mix &Product Promotion101

1． The Marketing Mix101

2． Product Planning101

3． Pricing102

4． Selecting the Market102

5． Product Promotion103

6． Advertising103

7． Product Packaging104

8． Breaking the Language Barriers105

Chapter 11 International Payments &Settlements109

1． Introduction109

2． Credit Instruments110

3． Bill of Exchange112

4． Promissory Note and Cheque117

5． Remittance118

6． Terms and Methods of Payment in International Trade—Payment in Advance, Open Account Business, Factoring, Collection120

7． Terms and Methods of Payment in Intemational Trade—Letters of Credit （L/C）123

8． Guarantee128

9． Documents129

Chapter 12 Exchange Rate137

1． Introduction137

2． Direct Quotations and Indirect Quotations137

3． Cross Rate138

4． Spot Rate139

5． Forward Rate139

Chapter 13 Negotiation Strategies on International Business145

1． Introduction145

2． Preparations for Business Negotiation146

3． The Notable Problem during the Process of Negotiation147

4． The Impact of Cultural Differences on International Business Negotiations149