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Unit 1 International Trade 国际贸易1

Text A Don't Fence Me Out!1

Text B Bush Administration Seeks to Lower Trade Barriers with Latin America7

Supplementary Reading Free Trade or Fair Trade12

Unit 2 International Finance 国际金融17

Text A The Stock Market17

Text B Banking23

Supplementary Reading Foreign Exchange29

Unit 3 International Investment and Credit 国际投资与信贷33

Text A Environment,Trade,and Investment33

Text B The Benefits of Foreign Direct Investment to Host Countries39

Supplementary Reading How to Launch a Business Abroad44

Unit 4 International Marketing 国际营销53

Text A Chasing King Apple53

Text B Geely Buys Volvo58

Supplementary Reading The Five W's of Marketing62

Unit 5 Business Elite 商务精英67

Text A Dell:Hero Comes Back67

Text B Ann Moore:The CEO of Time72

Supplementary Reading The Resurrection of Steve Jobs76

Unit 6 E-Commerce 电子商务81

Text A Online Grocers:Keep on Trucking81

Text B The Alibaba E-Commerce Empire85

Supplementary Reading Online Shopping:Selling Becomes Sociable90

Unit 7 Securities and Insurance 证券与保险95

Text A E-Insurance for the Digital Age95

Text B The Second Coming of'Safer'Securities101

Supplementary Reading Recession Hits Social Security Projections105

Unit 8 Tertiary Industry 第三产业111

Text A Graduate to Tertiary Sector111

Text B Toward Culture of Quality115

Supplementary Reading Few Hands Make Work Light120

Unit 9 Economic Globalization and Multinational Corporation 经济全球化和跨国公司125

Text A Do Multinationals Really Understand Globalization?125

Text B Globalization:After the Recession129

Supplementary Reading Time to Bring U.S. Corporate Profits Home134

Unit 10 Economic Crisis 经济危机139

Text A US Subprime Mortgage Crisis139

Text B Dismal Science—Paul Krugman's London lectures144

Supplementary Reading Fatalism vs. Fetishism—How will developing countries grow after the financial crisis?148

Unit 11 Business and Environment Protection 商业与环保153

Text A The Bubble Car Is Back153

Text B Less Smoke,Less Ire160

Supplementary Reading Striking the Set168

Unit 12 International Business Organizations 国际商业组织171

Text A The World Trade Organization171

Text B The International Monetary Fund178

Supplementary Reading The World Bank189

Unit 13 Employment and Staffing 就业与人员安置195

Text A Relationship between Employers and Employees195

Text B We Did It!—The rich world's quiet revolution:women are gradually taking over the workplace200

Supplementary Reading Ten Ways of Staying Employed and Enjoying Your Work—Tay Kok Choon,Head of Strategic Sales Development,Singapore206

Unit 14 Business Ethics and Corporate Social Responsibility 商业伦理与企业社会责任209

Text A The Corporate Responsibility Commitment209

Text B The Corruption Eruption—Saying"no”to corruption makes commercial as well as ethical sense215

Supplementary Reading Reaching For A Longer Spoon—The disaster in the Gulf of Mexico is straining ties between companies and activists220

Unit 15 Advertising and Publicity 广告与宣传225

Text A Beijing Tries to Push beyond'Made in China'225

Text B Pepsi's Global Strategy233

Supplementary Reading The Difference between Advertising and Publicity Online238

Appendix WTO常用词汇245

References 参考文献248