工业设计与艺术设计专业核心基础英语 英文2025|PDF|Epub|mobi|kindle电子书版本百度云盘下载

工业设计与艺术设计专业核心基础英语 英文PDF格式电子书版下载

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Part Ⅰ Interior Design3

SECTION 1 THE BASICS3

1.1 An Introduction to Interior Design3

1.1.1 Basic concepts about interior design3

1.1.2 To be an interior designer5

1.2 Basic Principles6

1.2.1 Layout6

1.2.2 Proportion and scale8

1.2.3 Symmetry and balance9

1.3 Color12

1.3.1 The color wheel and basics12

1.3.2 Colors for interior design14

1.4 Lighting17

1.4.1 Lighting basics17

1.4.2 Light sources and lighting scheme19

1.4.3 Lighting design for different rooms22

1.5 Plants, Furnishing and Accessories23

1.5.1 Indoor plants23

1.5.2 Furnishings25

1.5.3 Decorative accessories and fine art27

1.6 Style28

1.6.1 Suitable factor for style28

1.6.2 Four traditional styles in history30

1.6.3 Other styles in history34

SECTION 2 THE SPECIFIC38

2.1 Furniture Components38

2.1.1 Fixed furniture components38

2.1.2 Movable furniture components40

2.1.3 Furniture and space43

2.1.4 Furniture for different rooms44

2.2 Walls & Ceilings52

2.2.1 General ideas about walls & ceilings52

2.2.2 Materials for walls & ceilings54

2.3 Floorings57

2.3.1Soft flooring57

2.3.2Hard flooring59

2.3.3Flexible flooring63

2.4 Openings64

2.4.1 Doors64

2.4.2 Windows68

SECTION 3 DESIGN PRESENTATION71

3.1 Sketches72

3.2 Professional.Drwings76

3.3 Perspective Presentations84

3.4 Other Presentations89

Bibliography for Part Ⅰ96

PartⅡ Graphic Design99

SECTION 1 THE BASICS99

1.1 An Introduction to Graphic Design99

1.1.1Definition of graphic design99

1.1.2History of graphic design101

1.1.3To be a graphic designer104

1.1.4Process before your design107

1.2Graphic Design Elements and Principles108

1.2.1 Graphic design elements108

1.2.2 Graphic design principles114

1.3Color in Graphic Design120

1.3.1The power of color120

1.3.2Readability and harmony123

1.3.3Tricks of using color125

1.4 Typeface and Page Layout128

1.4.1 Know about typefaces128

1.4.2How to choose an effective font131

1.4.3Decisions, decisions, decisions134

1.4.4Page layout techniques136

1.5 Corporate Identity and Logo Design140

1.5.1 Stand out from the crowd!140

1.5.2 Logo design （1）142

1.5.3 Logo design （2）148

1.5.4 More than a logo: building brand identity153

1.6 Advertising155

1.6.1 An overview of advertising155

1.6.2 Creating advertising157

1.6.3 Process of developing ad layouts and art161

1.6.4 Design a successful advertisement164

1.7 Web Page Design167

1.7.1 Knowledge before you begin167

1.7.2 Interface design170

1.7.3Page design （1）174

1.7.4 Page design （2）181

SECTION 2 THE SPECIFIC185

2.1 Typeface and Page Layout185

2.1.1 Anatomy of a typeface185

2.1.2 Size, weight, width, slant and style186

2.1.3 Typeface family189

2.1.4 Page layout193

2.1.5 Alignment197

2.2 Visual Identity System201

2.2.1 Primary visual identity201

2.2.2 Further commercial use of logo208

2.3 Advertising215

2.3.1 Elements of a print advertisement215

2.3.2 Organization of a print advertisement219

2.3.3 Workflow of graphic advertisement design225

2.4 Website Elements227

2.4.1 Home pages227

2.4.2 Graphics or text?232

2.4.3 Site guides239

2.4.4 Other important elements242

SECTION 3 CASE STUDY OF GRAPHIC DESIGN247

3.1 Case Study of Cover Design247

3.2 Cases of Web Page Design254

3.3 Case Study of Print Advertisement262

3.4 Cases of Logo Design278

Bibliography for PartⅡ287

PartⅢ Product Design291

SECTION 1 THE BASIC THEORIES291

1.1 An Introduction to Product Design291

1.1.1 The defiinition and value of design291

1.1.2 The design process293

1.1.3 Design and ergonomics296

1.1.4 The design with the related skills, materials and technology300

1.2 Development and Characteristics of Industrial Design304

1.2.1 The historical development of industrial design304

1.2.2 Style in product design307

1.2.3 Design innovation310

1.2.4 Design education—Bauhaus312

1.2.5 International famous design awards314

1.3 Design Management317

1.3.1 The definition and scope of design management317

1.3.2 The key points of design management319

1.3.3 Design strategy322

1.4 The Future of Design325

1.4.1 Sustainable design （green design）325

1.4.2 Future design328

SECTION 2 DESIGN CLASSCIFICATION AND ILLUSTRATION331

2.1 Household Appliances331

2.2 Furniture338

2.3 Electronic Appliances343

2.4 Transportation348

SECTION 3 PROFESSIONAL SKILLS354

3.1 Engineering Drawing354

3.1.1 The general description of engineering drawing354

3.1.2 The orthographic projection357

3.1.3 Some normal views used in engineering drawing357

3.1.4 The assembly drawings358

3.1.5 The exploded drawings358

3.2 Presentation Techniques359

3.2.1 The materials and equipment360

3.2.2 The basic techniques of presentations363

3.2.3 Rendering364

3.3 Modeling and Related Skills369

3.3.1 The general description of modeling369

3.3.2 The process of making a clay model372

Bibliography for Part Ⅲ381