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MBA商务英语2025|PDF|Epub|mobi|kindle电子书版本百度云盘下载

MBA商务英语
  • 赵伟礼编 著
  • 出版社： 广州：华南理工大学出版社
  • ISBN：9787562327028
  • 出版时间：2007
  • 标注页数：264页
  • 文件大小：15MB
  • 文件页数：273页
  • 主题词：商务－英语－研究生－教材

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图书目录

Unit 1 Management1

Part One Warm-up2

Part Two Reading 1 Managing Oneself2

Reading 2 A Brief History of Management9

Quiz Effective Management17

Part Three Exercises18

Part Four Case Study 1 Bill Gates and Microsoft23

Case Study 2 The Expansion of Blue Streak24

Part Five Skills-building24

Unit 2 Organizational Behavior27

Part One Warm-up28

Part Two Reading 1 Introduction to Organizational Behavior28

Reading 2 Contemporary Theories of Motivation35

Self-assessment39

Part Three Exercises40

Part Four Case Study 1 Nestlé's CEO on Managing Change44

Case Study 2 Carol Bernick,President of Alberto-Culver,North America45

Part Five Self-assessment47

Unit 3 Marketing Management48

Part One Warm-up49

Part Two Reading 1 A Framework for Marketing Management50

Reading 2 Strategic Planning and Marketing Management54

Quiz60

Part Three Exercises62

Part Four Case Study 1 Develop a Marketing Plan67

Case Study 2 Marketing Spotlight—GE68

Part Five Practical Quiz69

Unit 4 Human Resources Management72

Part One Warm-up73

Part Two Reading 1 Tomorrow's HR Today73

Reading 2 Career Development79

Quiz83

Part Three Exercises86

Part Four Case Study 1 Virtual Teamwork at IBM91

Case Study 2 Managers and HR Professionals at Sands Corporation:Friends or Foes?92

Part Five Skills-assessment94

Unit 5 Strategic Management95

Part One Warm-up96

Part Two Reading 1 What is Strategy and Why is it Important?97

Reading 2 Strategy Formulation:Situation Analysis And Business Strategy101

Quiz105

Part Three Exercises106

Part Four Case Study 1 Basic Concepts of Strategic Management111

Case Study 2 Microsoft and Red Hat Linux:Contracting Business Models112

Part Five Skills-building114

Unit 6 Corporate Culture116

Part One Warm-up117

Part Two Reading 1 Building a Corporate Culture That Promotes Good Strategy Execution118

Quiz for Culture124

Reading 2 The International Business Context-Cultural Views Toward Management and Managers126

Part Three Exercises132

Part Four Case Study 1 Southwest Airlines' Team Culture137

Case Study 2 Daimler-Chrysler's Diverse Cultures140

Part Five Developing Competencies141

Unit 7 Business Communication143

Part One Warm-up144

Part Two Reading 1 Understanding Business Communication145

Listening Skills:Self-assessment148

Reading 2 Oral Presentation149

Self-assessment154

Part Three Exercises154

Part Four Case Study 1 Facing a Communication Dilemma at Hallmark159

Case Study 2 The Key to Giving Speeches160

Part Five Quiz161

Unit 8 Economic Globalization164

Part One Warm-up165

Part Two Reading 1 Globality166

Reading 2 Globalization:The Debate168

Quiz173

Part Three Exercises174

Part Four Case Study 1 Wal-Mart and International EDI179

Case Study 2 Cultural Effects of Economic Globalization180

Part Five Quiz182

Unit 9 Managerial Economics185

Part One Warm-up186

Part Two Reading 1 Managerial Economics187

Reading 2 Demand Forecasting190

Quiz196

Part Three Exercises198

Part Four Case Study 1 Maximize Profit of Maximize Market Share?203

Case Study 2 Constained Maximization in the Toy Business and Why Frisbees are Called Frisbees.206

Part Five Quiz207

Unit 10 Ecommerce211

Part One Warm-up212

Part Two Reading 1 Ecommerce Overview of Electronic Commerce213

Reading 2 E-Grocers Check out219

Mini-quiz　The Basics of Ecommerce225

Part Three Exercises227

Part Four Case Study 1 Value Chain Management Using Ecommerce232

Case Study 2 Starwave232

Part Five Terminology Quiz233

Keys to Exercises237

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